Sales & Marketing

#24: Be More Efficient: 5 Ways to Market Your Jewelry in Less Than an Hour a Day

By Tracy Matthews / January 26, 2016

If there’s one thing us designers have in common, it’s feeling overwhelmed with everything we have to do to promote our business. AND the problem doesn’t stop there. When we feel overwhelmed, we start going down our to-do…

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#21: 4 Ways to Make a Big Splash with Your Jewelry Brand in 2016

By Tracy Matthews / January 5, 2016

First off, Happy New Year!   I’m so excited to be bringing this podcast into 2016, and I couldn’t thank all of my listeners and Flourish & Thrive Academy designers enough for the amazing response. We hope you…

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#20: Know, Like, & Trust Factor with Andrea Ayers of Launch Grow Joy

By Tracy Matthews / January 4, 2016

In today’s podcast, I sat down with Andrea Ayers, an entrepreneur and PR maven from Launch Grow Joy! Andrea has been a good friend of mine for a while, and I’m so excited to finally have her on…

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#15: Trade Show Planning Tips from a Trade Show Carnie

By Tracy Matthews / December 8, 2015

Are you completely overwhelmed by the world of trade shows? You’re not alone. With hundreds of trade shows to choose from and plan for, the whole process can be daunting. Whether you like it or not, trade shows…

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#8: The Key to Building Lasting Business Relationships with Robin Kramer

By Tracy Matthews / November 12, 2015

The answer: Your customers should know, like, and trust you. In today’s episode, we’ll be talking all about the know, like, and trust factor and share our keys to building lasting business relationships. Click here to download the…

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#4: How to Leverage Your Personality to Sell More of Your Art – with Sarah Ashley Longshore

By Tracy Matthews / October 29, 2015

Running a creative business is never easy, especially in the jewelry industry. It can be hard to balance designing and creativity with the brass tax of running a business. This is precisely the reason I wanted to chat…

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#3: Easy Sales Tactics for Non-Salesy Jewelry Designers with Robin Kramer

By Tracy Matthews / October 27, 2015

This quote from Patricia Fipp is one of Robin’s favorites. Sales are exciting, but Robin’s true passion is building relationships, and here at Flourish & Thrive we believe it’s relationships that will make all the difference in your…

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How to Stay “Top of Mind” to Editors (and Bloggers)

By Sharon Kwon / September 22, 2015

Woot, I am super excited because I am interviewing some awesome people today for our Thrive by Design podcast that’s launching this Fall! One of those people is Danielle Miele of Gem Gossip! She is absolutely one of…

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How to Move Beyond the Fear of Not Feeling Ready

By Sharon Kwon / September 15, 2015

Procrastination, perfectionism and lack of confidence can be detrimental… Especially if YOU are trying to get your jewelry designs out into the world. Have you ever felt like your collection wasn’t “complete” or “ready” enough to call stores…

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Selling Tips For Designers Who Struggle With Sales

By Sharon Kwon / August 25, 2015

I’m a rare bird…I actually like sales. And of course, Robin does too! But I wasn’t always this way. I used to tremble before picking up the phone to make a call. I’d have butterflies in my stomach…

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