Sales & Marketing
Procrastination, perfectionism and lack of confidence can be detrimental… Especially if YOU are trying to get your jewelry designs out into the world. Have you ever felt like your collection wasn’t “complete” or “ready” enough to call stores…
I’m a rare bird…I actually like sales. And of course, Robin does too! But I wasn’t always this way. I used to tremble before picking up the phone to make a call. I’d have butterflies in my stomach…
Guest post by: Melissa Camilleri, Founder of Compliment, Inc. and the 21-Day Insta-course If you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing…
Man it’s H-O-T here in NYC so… You might think we are crazy to be talking about Holiday Sales in July! Well, we aren’t… LOL… Did you know that most buyers place their jewelry orders for the Fall…
When I had my first HUGE month in my custom jewelry business, I blew my goal out of the water. Honestly, I couldn’t believe it! I, by FAR, exceeded my expectation of what I was actually capable of.…
Question: When are you at your busiest in your jewelry business? What time of year are your sales booming? If you are like MOST jewelry designers and makers, I’m willing to bet that for MOST of you, the…
Have you ever wondered about what your best customers REALLY want from you? If you’re struggling to figure it out, you might not be asking the right questions! Or any questions at all! One challenge I faced when…
Building the wholesale side of your jewelry business is a great way to diversify your revenue and grow your brand! However, it’s really easy to annoy buyers when you are first venturing out and selling to stores. Let…
It wasn’t that long ago that I was racking up credit card debt to fund my business. I got myself into a lot of trouble at one point and that’s why these days, I run my business on…
Have you ever worried that having a STRONG opinion might turn off DREAM buyers? Or maybe you are worried about taking design risks because it’s too “OUT there” and it might affect your sales? Although it might seem…