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Selling Tips For Designers Who Struggle With Sales

By Sharon Kwon / August 25, 2015

I’m a rare bird…I actually like sales. And of course, Robin does too! But I wasn’t always this way. I used to tremble before picking up the phone to make a call. I’d have butterflies in my stomach…

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Holiday Warning! Important Dates to Hit to Maximize Holiday Sales!

By Sharon Kwon / July 14, 2015

Question: When are you at your busiest in your jewelry business? What time of year are your sales booming? If you are like MOST jewelry designers and makers, I’m willing to bet that for MOST of you, the…

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How to Leverage the Slow Summer Season to KILL it During the Holidays

By Sharon Kwon / July 7, 2015

Greetings from Nantucket! Did you hear that July 5th was our 3rd B-day! If you missed the FREE gifts, scroll to the bottom of this post to check them out. Do you love slowing down a bit in…

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Don’t Make These ANNOYING Mistakes When Pitching to Stores

By Sharon Kwon / May 12, 2015

Building the wholesale side of your jewelry business is a great way to diversify your revenue and grow your brand! However, it’s really easy to annoy buyers when you are first venturing out and selling to stores. Let…

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What selling on QVC taught me about Value (and how to communicate it)

By Sharon Kwon / January 13, 2015

Several years ago, I landed a HUGE order for QVC. I was so excited to be working with them, as it was going to open up my designs to an entire NEW breed of clients. Before my first…

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How to Talk About Your Jewelry Designs (without feeling Skeevie)

By Sharon Kwon / September 16, 2014

Do you agree? Talking about your jewelry designs can be totally nerve-wracking! When I was first starting out as a designer, I was VERY sensitive about my work. It felt totally weird and even a little skeevie to…

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Sales Strategies for Shy People Stolen from Yoga

By Sharon Kwon / September 9, 2014

In a few weeks, I am heading to a Yoga Retreat in Italy…and I am beyond excited. Yoga has influenced my life in so many ways. In fact, it’s helped me in ways I never expected, even sales.…

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Summer Sales Resource Roundup

By Sharon Kwon / August 26, 2014

Tis’ the season to ignite your sales initiatives for the Holiday season! Trade shows are winding down for Fall/Resort 2014 and stores are placing their wholesale orders now through September. Even if you don’t desire to wholesale your…

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The Sales Email Formula

By Sharon Kwon / August 12, 2014

Are you ready to wholesale your work but aren’t getting a response from buyers? Writing sales emails for wholesale outreach shouldn’t be daunting or take a TON of time. With the right formula, crafting sales emails to your…

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How to Plan a Holiday Sales Cycle That Increases Your Revenue by 50% Over Last Year

By Tracy Matthews / July 8, 2014

July is the start of the third quarter and before you know it the holiday season is going to be here. When I had my wholesale and RTW jewelry business, the last 4 months of the year always…

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