Online Marketing

Tip: Make it Easy for Editors to Feature Your Jewelry for Holiday

By Tracy Matthews / July 2, 2013

Even though the dog days of summer are upon us, it’s not time to slack off in your jewelry business. Savvy jewelry designers are working hard (and having a little fun too) during the summer months. If you…

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Is your biz cash poor? 5 Ways to create cash flow in your jewelry business.

By Tracy Matthews / June 11, 2013

One of the biggest mistakes I made when I started out in business was this: I did not understand the correlation between healthy cash flow and a thriving business. I didn’t have a problem getting sales in the…

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Why 20% can make all the difference in business.

By Tracy Matthews / March 26, 2013

In sales there is something called the 80/20 rule. It’s when 80% of your sales come from just 20% of your customer base. Every client is important, but you will always have about 20 percent of your client…

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5 Key Tips To Maximizing Your Marketing With Pinterest

By Tracy Matthews / February 26, 2013

  Guest Author: Heidi Thompson   Make it about your customer All of your marketing needs to be focused on what your customer is interested in. Think about what else your ideal customer purchases that doesn’t compete with…

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5 tips to make your Pinterest boards irresistible to follow

By Tracy Matthews / February 19, 2013

#1. It’s all about what THEY love: While creating your Pinterest boards you will definitely have to keep your ideal clients in mind. After all, aren’t you creating these boards for them to enjoy? So as jewelry designers,…

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How to Write Compelling Headlines

By Tracy Matthews / November 26, 2012

  By Melissa Cassera Have you ever sat down to write a blog, newsletter, or media pitch and struggled to come up with a sizzling headline? You’re not alone. Even the pros sit and scratch their heads to…

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