Online Marketing

#96 How to Navigate the Recent Instagram Changes to Recapture Engagement

By Tracy Matthews / June 6, 2017

Making room for authentic connection is the goal of Instagram’s platform.   But the spammers are everywhere…   “Nice pic!”   “Luv ur feed!”   “Great lighting in this one!”   Ugh. You can just tell they are…

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#89 Simple Strategy to Sell More via Email Marketing

By Tracy Matthews / April 18, 2017

Pulling off a profitable promotion?   It’s definitely within your power!   Some designers get discouraged when they run a promo and don’t see tons of sales.   You might be feeling like promotions can’t work for you.…

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#88 How to Create a Marketing Plan for a Jewelry Promotion

By Tracy Matthews / April 11, 2017

Owning a jewelry business is FUN!   Being a jewelry designer, myself, I know as well as you…   There isn’t anything better than getting an email from a client gushing over the new piece they just bought!…

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#87 How to Build an Email List for Your Jewelry E-Commerce Business

By Tracy Matthews / April 4, 2017

Do you have email list envy?   It’s really true what they say, “The money is in the list”….well really the relationship with your list…   Whether you’re starting from zero or have a loyal base of customers,…

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Email Marketing: Finding the Right Provider for Your Jewelry Business

By Tracy Matthews / March 27, 2017

Still on the fence about email providers?   Afraid to make a decision or maybe even afraid to learn how it works?   We have good news!   Technology is always changing.   Which means email marketing software…

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#84 The #1 Way to Get More Traffic to Your Jewelry Website

By Tracy Matthews / March 14, 2017

Having a jewelry business these days sort of requires you to double as a marketing guru.   Or at least it definitely feels that way sometimes!   You’re learning new terms like “sales funnel” “pixel” and “brand assets”…

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#83 Facebook Ads 101 for Jewelry Designers with Kathleen Cutler

By Tracy Matthews / March 7, 2017

It’s no secret. Everyone is pretty much hanging out on Facebook.   So it’s naturally a really good way to connect with those DREAM Clients who’re gonna love your jewelry!   Because of the ever-changing algorithms…posting on your…

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#80 How to Create a Connection with Your Perfect Clients via your Marketing with Marie Forleo

By Tracy Matthews / February 14, 2017

The jewelry world is full of clutter and noise.   Because of that, it’s become increasingly more challenging to stand out and grab your DREAM client’s attention, especially online.   That’s why YOUR ability to create an immediate…

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#77 How to Transform Your "Story" into an Engaging About Page with Allison Morgan and Liz Read

By Tracy Matthews / January 24, 2017

Writing about yourself is never easy.   It’s hard to know what things to write about, how people will interpret it, and if your message will come across the way you intended it.   You know you’re supposed…

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#76 How to Market and Grow Your Brand Like a Boss-Lady Even When the Sh*t Hits the Fan with Nicole Gariepy

By Tracy Matthews / January 17, 2017

Let’s face it… Owning a jewelry biz isn’t always easy.   … I know it hasn’t been for me.   So how are you going to deal with that fact?   Life doesn’t always cooperate. Shipments don’t arrive…

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