Online Marketing

#111 Digital Marketing Momentum Series Part 1: Your Sold Out E-Store Website Checklist

By Tracy Matthews / September 18, 2017

What happens when someone buys from you online?   For a lot of jewelry designers I work with, the answer is, “I respond to their message, make or find the item, and ship the item!”   Girl, if…

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#108 How to Run a Successful Side Hustle Jewelry Business with Susie Moore

By Tracy Matthews / August 29, 2017

Do you get the feeling you’re meant for something more?   Maybe your current job pays the bills, but it’s nothing more than that.   You’re ready to explore earning a living doing something you’re passionate about!  …

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#105 Easy! 5 Action Steps to Boost Your Sales Using Pinterest

By Tracy Matthews / August 8, 2017

Rich pins, shoppable pins, and promoted pins. Do you know the difference? If your answer is “um…what?” you’re not alone! We’re getting a bunch of questions about how to grow your Pinterest account lately. So, you guessed it,…

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#104 Etsy Overhaul for the Holiday Season with Amber Harder

By Tracy Matthews / August 1, 2017

Etsy traffic fluctuates.   It’s not like having a personal website where you can control content and SEO settings, but it’s a great starting point to get some exposure for your jewelry brand!   Maybe you noticed, they’re…

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#103 How to Become a Better Copy Writer for Your Jewelry Business

By Tracy Matthews / July 25, 2017

Copy writing for a jewelry business is different from typical “online marketing” copywriting. Why? Selling physical products means you gotta have a lot of great words to paint a picture of your customers wearing your jewelry! You gotta…

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#96 How to Navigate the Recent Instagram Changes to Recapture Engagement

By Tracy Matthews / June 6, 2017

Making room for authentic connection is the goal of Instagram’s platform.   But the spammers are everywhere…   “Nice pic!”   “Luv ur feed!”   “Great lighting in this one!”   Ugh. You can just tell they are…

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#89 Simple Strategy to Sell More via Email Marketing

By Tracy Matthews / April 18, 2017

Pulling off a profitable promotion?   It’s definitely within your power!   Some designers get discouraged when they run a promo and don’t see tons of sales.   You might be feeling like promotions can’t work for you.…

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#88 How to Create a Marketing Plan for a Jewelry Promotion

By Tracy Matthews / April 11, 2017

Owning a jewelry business is FUN!   Being a jewelry designer, myself, I know as well as you…   There isn’t anything better than getting an email from a client gushing over the new piece they just bought!…

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#87 How to Build an Email List for Your Jewelry E-Commerce Business

By Tracy Matthews / April 4, 2017

Do you have email list envy?   It’s really true what they say, “The money is in the list”….well really the relationship with your list…   Whether you’re starting from zero or have a loyal base of customers,…

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Email Marketing: Finding the Right Provider for Your Jewelry Business

By Tracy Matthews / March 27, 2017

Still on the fence about email providers?   Afraid to make a decision or maybe even afraid to learn how it works?   We have good news!   Technology is always changing.   Which means email marketing software…

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