Online Marketing
“If you build it, they won’t come” Maybe that’s not how you remember the quote from Field of Dreams, but you gotta remember this phrase when you’re thinking about your website! Building a website without telling…
What happens when someone buys from you online? For a lot of jewelry designers I work with, the answer is, “I respond to their message, make or find the item, and ship the item!” Girl, if…
Do you get the feeling you’re meant for something more? Maybe your current job pays the bills, but it’s nothing more than that. You’re ready to explore earning a living doing something you’re passionate about! …
Rich pins, shoppable pins, and promoted pins. Do you know the difference? If your answer is “um…what?” you’re not alone! We’re getting a bunch of questions about how to grow your Pinterest account lately. So, you guessed it,…
Etsy traffic fluctuates. It’s not like having a personal website where you can control content and SEO settings, but it’s a great starting point to get some exposure for your jewelry brand! Maybe you noticed, they’re…
Copy writing for a jewelry business is different from typical “online marketing” copywriting. Why? Selling physical products means you gotta have a lot of great words to paint a picture of your customers wearing your jewelry! You gotta…
Making room for authentic connection is the goal of Instagram’s platform. But the spammers are everywhere… “Nice pic!” “Luv ur feed!” “Great lighting in this one!” Ugh. You can just tell they are…
Pulling off a profitable promotion? It’s definitely within your power! Some designers get discouraged when they run a promo and don’t see tons of sales. You might be feeling like promotions can’t work for you.…
Owning a jewelry business is FUN! Being a jewelry designer, myself, I know as well as you… There isn’t anything better than getting an email from a client gushing over the new piece they just bought!…
Do you have email list envy? It’s really true what they say, “The money is in the list”….well really the relationship with your list… Whether you’re starting from zero or have a loyal base of customers,…