Community
In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially…
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I want to tell you something: it’s OKAY if you’re feeling overwhelmed right now. The changes we’re experiencing are causing a lot of fear and uncertainty and I understand how that might paralyze you and keep you feeling…
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Breaking news: double-sided tape is about to rock your world. At least, that’s what happened to me when I sat down with Corkie Bolton for a second round of podcasting! It’s so great to meet other jewelers with…
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“Shows are canceled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over the jewelry community. It’s a scary and uncertain time, but you…
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The Coronavirus situation has majorly disrupted people’s livelihoods all over the world, and small businesses have been hit the hardest. It’s a scary and stressful time, but the good news is we’re all in this together – and…
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Everyone in our community has been asking, “What can I do for my small business during the Coronavirus pandemic?” I get it, we’re in totally uncharted territory right now. The good news is there are plenty of resources…
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We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we navigate this brand new territory. I’m tuning in…
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Every time I get an influx of new students, this question comes up in one way or another: “Tracy, why do you care whether my jewelry business fails or succeeds? Why should I listen to you?” Ouch, but…
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Building a business takes courage. I’ve seen designers try to do the same thing over and over again expecting something to change because they’re afraid of what might happen if they try something new. The monotony is familiar…
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Have you ever thought about the impact your brand has on the environment and in communities around the globe? There’s a shift happening in the jewelry industry right now. People all the way down the chain, from consumers…
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