The Blog

EP376: Simple Ways to Express and Embody Gratitude (Even When Things Are HARD)

By Tracy Matthews | November 24, 2022
EP376: Simple Ways to Express and Embody Gratitude (Even When Things Are HARD)

In honor of Thanksgiving, I’m going to get a little more personal than usual today.  I’m going to share some vulnerable stories from my own life, and the strategies that…

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Tuesday Tip: 3 Hidden Profit Centers in Your Jewelry Business

By Tracy Matthews | November 22, 2022
Tuesday Tip: 3 Hidden Profit Centers in Your Jewelry Business

I recently got a message from a lovely designer in our community, and it went something like this: “Oh my gosh, I sent out nine messages and made $2,400, and…

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EP 375: The New Age of Brick and Mortar Retail with Jennifer Gandia

By Tracy Matthews | November 17, 2022

Have you ever dreamed of opening your own brick and mortar jewelry business?  This week I had the pleasure of interviewing Jennifer Gandia, founder of Greenwich St. Jewelers. Jennifer owns…

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Tuesday Tip: The Ups and Downs of Entrepreneurship

By Tracy Matthews | November 15, 2022
The Ups and Downs Podcast Featured Image

I’m dropping into your earbuds this week to give you a short and sweet tip to keep you motivated and rollin’ into this holiday season like it’s nobody’s business. It’s…

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EP 374: Joy and Human Connection NYC Jewelry Week

By Tracy Matthews | November 8, 2022

This week I am so excited to interview the founders of New York City Jewelry Week, Bella Neyman, J.B. Jones, and their creative partner, Alain Simic.  This is the one…

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Tuesday Tip: The Simple Advertising Strategy That Anyone Can Pull Off for Holiday

By Tracy Matthews | November 7, 2022

If you want to start running ads for your jewelry business on a low budget, then you’re going to discover the simplest way in this episode. Here’s a quick glance…

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EP 373: What's Working Now on FB and Instagram Ads For Paid Ads

By Tracy Matthews | November 2, 2022

You might be wondering what works for Facebook and Instagram advertising.  If that’s you, and if you're not sure if you should be running paid ads, then you’re going to…

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EP 372: 3 Steps to Grow Your Business to 7-Figures

By Tracy Matthews | October 25, 2022

The reality of growing a 7-figure business may be a little different than you think. That’s because every time you up-level your business, you have to make a lot of…

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EP371: The Top 3 Things You Need on Your Website for Better Sales Conversion

By Tracy Matthews | October 18, 2022

When you’re building a brand, you want to appear like you’re a 6-figure brand, even if you’re not. What I mean is, you want people to take you seriously. Think…

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EP370: The Automated Email Series That Boosts Sales for the Holidays

By Tracy Matthews | October 10, 2022

There is an automated marketing sequence that can help you increase your sales, sometimes up to 35-44%! That’s right, I’m talking about an abandoned cart sequence. An abandoned cart sequence…

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