The Blog

Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth

By Tracy Matthews | April 9, 2024
How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth

There are times in your jewelry business where you might have to take a hard pivot to get what you really want.  That’s where Antoinette Elizabeth found herself last year,…

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Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)

By Tracy Matthews | April 2, 2024
How to Leverage In Person Events to Grow Online Sales

When was the last time you added 50, 100 or 200 new subscribers to your email list? It might not be intuitive, but every festival, trunk show and trade show…

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Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less

By Tracy Matthews | March 26, 2024
How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less

What would life be like if 80% of your customers came back to buy from your website again… and again… and again? It might sound crazy, but it’s possible! This…

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Episode 466: What's Working in 2024 to Increase Your Website Traffic

By Tracy Matthews | March 19, 2024
What's Working in 2024 to Increase Your Website Traffic

Want the best 2024 strategies to drive more traffic to your website and sell more online? I’m sharing a bunch of super valuable data and statistics with you that prove…

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Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week

By Tracy Matthews | March 12, 2024
What's Working in 2024 to Increase Your Website Traffic

How do you life-proof, recession-proof, and algorithm-proof your jewelry business? Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm…

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Episode 464: How to Increase Your Perceived Value With Packaging Design

By Tracy Matthews | March 7, 2024
How to Increase Your Perceived Value With Packaging Design

Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again? To make more money and attract more customers, you need…

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Episode 463: The Enneagram And Your Business with Hillarie Kay

By Tracy Matthews | February 29, 2024
The Enneagram And Your Business with Hillarie Kay

How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success? If you’ve…

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Episode 462: 3 Reasons Why You Aren't Attracting The Right Customers

By Tracy Matthews | February 22, 2024
3 Reasons Why You Aren't Attracting The Right Customers

What if you’re not attracting the right customers? If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel…

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Episode 461 The Power of In-Person Events for Small Business

By Tracy Matthews | February 15, 2024
The Power of In-Person Events for Small Business

Today we’re talking about the power of live events and how impactful they are for growing your small business!  For years, one of my favorite things to do was host…

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Episode 460: Building a Community of Ethical Makers with Ethical Metalsmiths

By Tracy Matthews | February 8, 2024
Building a Community of Ethical Makers with Ethical Metalsmiths

In today’s episode, we’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing! This is a hot topic that everyone wants to talk about…

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