The Blog

Designer Spotlight: Anthony Lera

By Tracy Matthews | April 5, 2013

A brief story of what you do and why you do it. This is a third generation copper repousee family business that has been handed down to me and I…

Read More

3 foolproof practices I used to create FREEDOM in my jewelry business

By Tracy Matthews | April 2, 2013

Author:: Tracy A few years ago, I took off on Vacation during the busiest selling season for jewelry and went to India for a month. Most of my peers thought…

Read More

Designer Spotlight: Tim Andrew & Giselle Duval

By Tracy Matthews | March 29, 2013

A brief story of what you do and why you do it. Giselle and Tim mysteriously transform simple steel into magical mini masterpieces by combining traditional metalworking techniques with a…

Read More

Why 20% can make all the difference in business.

By Tracy Matthews | March 26, 2013

In sales there is something called the 80/20 rule. It’s when 80% of your sales come from just 20% of your customer base. Every client is important, but you will…

Read More

Designer Spotlight: Lori Cohn

By Tracy Matthews | March 22, 2013

A brief story of what you do and why you do it. I create contemporary charm jewelry with meaning, focusing on wrap bracelets made with hand painted silk ribbon, leather,…

Read More

Why you MUST think like a CEO (even if you have a solo jewelry biz)

By Tracy Matthews | March 19, 2013

“The entrepreneur is our visionary, the creator in each of us. We're born with that quality and it defines our lives as we respond to what we see, hear, feel,…

Read More

Designer Spotlight: Renee Troy

By Tracy Matthews | March 15, 2013

A brief story of what you do and why you do it. As a professional calligrapher for 35+ years, it led me on many creative paths due to my passion…

Read More

Tricks To Keep You Motivated & Inspired!

By Tracy Matthews | March 12, 2013

I have a confession to make… I’m a list maker. I write lists for everything! From what I need to buy when I go to the grocery store, to what…

Read More

Designer Spotlight: Dina Rudman

By Tracy Matthews | March 8, 2013

A brief story of what you do and why you do it. I love helping others look their best by giving them the tools to do it: teaching them how…

Read More

An interview with Amber McCue: What is outsourcing and why is it important for growth?

By Tracy Matthews | March 5, 2013

Have you ever been confused about what outsourcing means? Do you think outsourcing is having your jewelry manufactured in China? The truth is, if you want to have more freedom…

Read More