The Blog

The Holiday Gift Guide for the Jewelry Maker in Your Life

December 3, 2021

The holidays are right around the corner, and if you have a jewelry maker in your life, you’ve probably got one question on your mind… What gifts can you buy…

Read More

The Desired Brand Effect Press Release Gets Picked Up By Yahoo, PR Web, and ArtfixDaily

November 29, 2021

After 25 years in the jewelry industry, Tracy Matthews is sharing everything she’s learned to help business owners overcome the challenges of growing a brand online. Ideating, writing, and publishing…

Read More

The Desired Brand Effect by Tracy Matthews Featured in JCK Online Magazine

November 29, 2021

Since it’s publication on November 9th, The Desired Brand Effect has been making waves in the industry. The book even landed an editorial feature in JCK Online Magazine, titled “Jeweler…

Read More

How to Organize and Track Your Jewelry Inventory Like A Pro (Free Template)

September 29, 2021

The way you organize and track your inventory could be the reason your jewelry business is struggling… Many, many years ago, when I was still running my first jewelry business,…

Read More

2k to 60k in Just One Year: How This Jewelry Designer Beat the Odds and Crushed Her Online Sales in 2020

September 7, 2021

A 3,000% increase in online jewelry sales might sound impossible, but this designer actually did it – and during a global pandemic, no less! Emily C. Johnson has never been…

Read More

How to Create a Website for Your Handmade Jewelry in 5 Steps

August 24, 2021

If you’re ready to start selling your handmade jewelry online, the first thing you need to know is how to make a jewelry website that converts browsers into buyers. Here’s…

Read More

How one Jewelry Business veteran grew her online sales by 1,293% in One Year

August 6, 2021

Today I’d like to introduce you to Margaret Aden of Original Sin Jewelry. With 22-years in the jewelry business under her belt, Margaret Aden, of Original Sin Jewelry, creates contemporary…

Read More

How one Momentum designer doubled her revenue when she dialed into the right business activities

August 6, 2021

Today I’d like to introduce you to Kate of Kate Sydney Jewelry.  In Kate’s own words, “gems are my love language,” and she’s been growing her business, and supporting her…

Read More

How one Successful Jewelry Designer Grew his Business, Gained More Personal Time, and Eliminated Overwhelm

July 31, 2021

Today I’d like to introduce you to the talented Jesse Robbins of Jessie Robbins Jewelry. Through our Momentum Program, Jesse has been able to grow his business and get more…

Read More

The One Big Decision That Completely Changed This Jewelry Designer’s Business

July 30, 2021

Even the most talented designers often hit a sales plateau when trying to start a jewelry business. The ones who overcome it are the ones who know when to ask…

Read More