The Blog

#230 Chicago Responsible Jewelry Conference Recap with Jess Gebauer

By Tracy Matthews | December 17, 2019

Have you ever thought about the impact your brand has on the environment and in communities around the globe? There’s a shift happening in the jewelry industry right now. People…

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#229 How to Know When It's Time to Do the Work to Ask for Help

By Tracy Matthews | December 10, 2019

There was a time when I didn't believe that anyone knew how to grow my business better than I did.  In fact, I was so ashamed to ask for help…

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8 Simple Ways to Sell More Jewelry During the Holidays (and After!)

By Tracy Matthews | December 5, 2019

A few years ago, I got an inquiry on my website from a guy who wanted to buy a piece of jewelry for his wife. She loved sapphires and platinum…

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#228 She Hired a Virtual Assistant and Her Business Scaled – Here's How She Did It

By Tracy Matthews | December 3, 2019

Do you ever feel like you’re trying to do everything at once? That’s not a good sign, m’dear. When you’re trying to run a business and handle everything by yourself,…

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#227 How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice

By Tracy Matthews | November 26, 2019

I love it when a skeptical designer enrolls in our program – only to have their business totally transform! That’s exactly what happened to Peggy Houchin, the designer behind Peggy…

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#226 The Desired Brand Effect – Here's How to Use It In Your Business

By Tracy Matthews | November 19, 2019

Not every jewelry designer has the same goals and dreams, but we all want the same things from our business: freedom to live the life you desire, control over your…

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#223 Don't Keep Your Day Job with Cathy Heller

By Tracy Matthews | October 29, 2019

You’re here because you don’t want to work on building someone else’s dream, you want to build your own. But… how do you turn that dream into a reality? Allow…

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#222 The 3 Pillars Product Content Strategy with Jacqueline and Minna of the Product Boss

By Tracy Matthews | October 22, 2019

Creating online content for your product-based business doesn’t have to be a headache if you have an effective strategy. I’d like to introduce you to two incredible ladies who have…

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#221 The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville

By Tracy Matthews | October 15, 2019

Running a business is a full-time job. There’s so much to keep track of, and it takes serious focus to stay on top of everything. Now imagine running TWO! Introducing,…

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#220 Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

By Tracy Matthews | October 8, 2019

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more…

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