The Blog

Structure Didn’t Limit This Jewelry Designer’s Creativity – It Allowed Her Business to Thrive

May 19, 2022

Creative jewelry designers often struggle with structure – but sometimes that’s exactly what you need for your business to thrive.m algorithm is working against you? It’s been seven years since…

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Instagram Algorithm Update: How It Can Help Jewelry Businesses

April 13, 2022

Does it ever feel like the Instagram algorithm is working against you? You’re not the only one. While some people experienced massive growth on the Gram lately, some jewelry business…

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Taking Amazing Photos of Your Jewelry

February 15, 2022

Set Up Your Product Photography to Create Desire and Optimize Your Sales If you’ve never really paid much attention to how you photograph your jewelry, consider this your crash course…

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What You Should Know Before Creating A Business Card for Your Jewelry Business

January 6, 2022

Your Business Card is a Vital Part of Your Brand Asset Portfolio – It Showcases Your Desired Sharing Proposition Find Out How Your Jewelry Business Card Fits Into Your Brand…

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The Holiday Gift Guide for the Jewelry Maker in Your Life

December 3, 2021

The holidays are right around the corner, and if you have a jewelry maker in your life, you’ve probably got one question on your mind… What gifts can you buy…

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The Desired Brand Effect Press Release Gets Picked Up By Yahoo, PR Web, and ArtfixDaily

November 29, 2021

After 25 years in the jewelry industry, Tracy Matthews is sharing everything she’s learned to help business owners overcome the challenges of growing a brand online. Ideating, writing, and publishing…

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The Desired Brand Effect by Tracy Matthews Featured in JCK Online Magazine

November 29, 2021

Since it’s publication on November 9th, The Desired Brand Effect has been making waves in the industry. The book even landed an editorial feature in JCK Online Magazine, titled “Jeweler…

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How to Organize and Track Your Jewelry Inventory Like A Pro (Free Template)

September 29, 2021

The way you organize and track your inventory could be the reason your jewelry business is struggling… Many, many years ago, when I was still running my first jewelry business,…

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2k to 60k in Just One Year: How This Jewelry Designer Beat the Odds and Crushed Her Online Sales in 2020

September 7, 2021

A 3,000% increase in online jewelry sales might sound impossible, but this designer actually did it – and during a global pandemic, no less! Emily C. Johnson has never been…

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How to Create a Website for Your Handmade Jewelry in 5 Steps

August 24, 2021

If you’re ready to start selling your handmade jewelry online, the first thing you need to know is how to make a jewelry website that converts browsers into buyers. Here’s…

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