The Blog

#244 Financial Aid and Business Resources for Designers, Makers, and Artists

By Tracy Matthews | March 26, 2020

The Coronavirus situation has majorly disrupted people’s livelihoods all over the world, and small businesses have been hit the hardest. It’s a scary and stressful time, but the good news…

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Financial Aid and Business Resources for Makers, Designers, and Artists During the Coronavirus and Covid-19 Pandemic

By Tracy Matthews | March 25, 2020

Everyone in our community has been asking, “What can I do for my small business during the Coronavirus pandemic?” I get it, we’re in totally uncharted territory right now. The…

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#243 Don't Panic – Here's What to Do NOW to Save Your Jewelry Business During the Coronavirus Pandemic with Robin Kramer

By Tracy Matthews | March 24, 2020

We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we…

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Bonus Episode #2: Your Jewelry and Product Business in the Face of Uncertainty

By Tracy Matthews | March 19, 2020

Are you freaking out a little bit? Don’t worry, the voice of reason is here! I’m talking about Jason R. Ayers, of course. In Part 1 we talked about what…

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Bonus Episode #1 Your Jewelry and Product Business in the Face of Uncertainty

By Tracy Matthews | March 17, 2020

Breathe in, breathe out. It’s a scary time to be a business owner right now. I’m sure COVID-19 wasn’t a part of your 2020 business plan, but here we are.…

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#242 Becoming a Private Jeweler with Stephanie Gottlieb

By Tracy Matthews | March 10, 2020

Do you ever stalk other jewelry designers on Instagram? Yeah… I confess! It was no wonder that after stalking this designer’s IG that I wanted to interview her. She’s a…

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#241 Growing an Omnichannel Business with Carbon & Hyde

By Tracy Matthews | March 3, 2020

Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Born into a family of fine jewelers, Oren Katz…

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#240 How to Polarize to Magnetize Through Your Branding with Re Perez

By Tracy Matthews | February 25, 2020

Jewelry designers are a kooky lot. We know how to embrace the weird that makes us unique in a world that would often rather stifle it. My friend Re Perez…

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#239 How to Use Snail Mail to Grow Your Sales with Miriam Schulman

By Tracy Matthews | February 18, 2020

When was the last time you got a fun surprise in the mail from a brand you like? The truth is, not a lot of companies aren’t sending out snail…

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#238 Ask Me Anything: Questions From Our SOS Students

By Tracy Matthews | February 11, 2020

What kind of questions are successful, in-demand jewelry designers asking about their business? Today, we’re going to find out – and answer them! I get Insta DMs all the time…

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