The Blog

#250 How to Navigate Closures in Your Brick and Mortar Retail Store

By Tracy Matthews | April 28, 2020

In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store…

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#249 Overcoming Anxiety and Taking Calculated Risks with Sarah McAleer

By Tracy Matthews | April 21, 2020

Nothing makes me happier than seeing a jewelry designer move from a place of uncertainty to a place of power. It happens when you overcome your fears to take calculated…

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#248 6 Online Sales Strategies that Are Working Now

By Tracy Matthews | April 14, 2020

I want to tell you something: it’s OKAY if you’re feeling overwhelmed right now. The changes we’re experiencing are causing a lot of fear and uncertainty and I understand how…

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#247 Stop Checking Your Likes with Susie Moore

By Tracy Matthews | April 7, 2020

It’s time for you to show up for your business without worrying about what the external world thinks. That’s what Susie Moore is all about! She’s a life coach, author,…

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#246 Simple Jewelry Bench Tips with Corkie Bolton of Metalsmith Society

By Tracy Matthews | April 2, 2020

Breaking news: double-sided tape is about to rock your world. At least, that’s what happened to me when I sat down with Corkie Bolton for a second round of podcasting!…

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#245 How to Pivot Your Sales Strategy When Your Shows Are Off and Stores Aren't Buying

By Tracy Matthews | March 31, 2020

“Shows are canceled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over the jewelry community.…

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#244 Financial Aid and Business Resources for Designers, Makers, and Artists

By Tracy Matthews | March 26, 2020

The Coronavirus situation has majorly disrupted people’s livelihoods all over the world, and small businesses have been hit the hardest. It’s a scary and stressful time, but the good news…

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Financial Aid and Business Resources for Makers, Designers, and Artists During the Coronavirus and Covid-19 Pandemic

By Tracy Matthews | March 25, 2020

Everyone in our community has been asking, “What can I do for my small business during the Coronavirus pandemic?” I get it, we’re in totally uncharted territory right now. The…

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#243 Don't Panic – Here's What to Do NOW to Save Your Jewelry Business During the Coronavirus Pandemic with Robin Kramer

By Tracy Matthews | March 24, 2020

We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we…

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Bonus Episode #2: Your Jewelry and Product Business in the Face of Uncertainty

By Tracy Matthews | March 19, 2020

Are you freaking out a little bit? Don’t worry, the voice of reason is here! I’m talking about Jason R. Ayers, of course. In Part 1 we talked about what…

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