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The Blog

#180 How to Align Your Content with Your 2019 Sales Plan

By Tracy Matthews | December 18, 2018

Content is King (yes, even for a jewelry brand).   And when your content is marketed the right way, you can easily connect with those perfect customers…you know the ones…

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#179 How to Create Branded Collaborations and PR Experiences with Janine Just

By Tracy Matthews | December 11, 2018

A recent NY Times Article announced that Conde Nast is selling off 3 of its publications due to a shrinking pool of advertisers and changes in the way content is…

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How This Jewelry Designer Got an 83% Increase in Online Sales & Sailed the World

By Tracy Matthews | December 4, 2018

*We feature stories from our community to inspire others to launch, grow, and scale successful jewelry businesses that support their desired lifestyle. Today's story is an awesome example of how…

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#178 The Epic Online Promotion Strategy that Brought in $8200 in 4 Days

By Tracy Matthews | December 4, 2018

I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online?   It requires 4 things:   Strategy Resourcefulness…

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#177 Spring Trends 2019: Fashion Month Recap with Delia Folk

By Tracy Matthews | November 27, 2018

Following trends with your new collection is a great way to get inspired for Spring 2019.   No matter what kind of jewelry you create, you can show these trends…

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How to Market Jewelry Online and 4x Your Sales in 4 Months!

By Tracy Matthews | November 26, 2018

Today I wanted to feature a case study from a real-life jewelry designer who wanted to know how to market jewelry online.   Flourish & Thrive Academy is an online…

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#176 How a “Mystery” Blogger Selects Product to Feature

By Tracy Matthews | November 20, 2018
getting featured by bloggers

Think you can’t keep a secret?   The blogger behind A Thousand Facets has hidden her identity for almost 9 years on her blog!   It’s so cool because she’s…

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#175 Blockchain + Responsible Sourcing to Tell a Better Story

By Tracy Matthews | November 13, 2018
blockchain responsible jewelry sourcing

Blockchain isn’t just about BitCoin.   In fact, cryptocurrencies were made possible because of Blockchain technology!   So what does this have to do with the jewelry and fashion industry?…

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#174 Fresh off the Runway: How the NYT T Magazine Editor Finds Brands

By Tracy Matthews | November 6, 2018

Want the inside scoop on how fashion editors discover new brands?   I’ve got you!   Sometimes editors feel impossible to reach because you put them on a pedestal.  …

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Why Responsible Jewelry Suppliers are Important Now More Than Ever

By Tracy Matthews | October 30, 2018
responsible jewelry suppliers

As your business grows and you start to outsource production, make sure you're working with responsible jewelry suppliers.   The quality of vendors you partner with goes beyond just materials…

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