The Blog

One Designer who Took Her Jewelry From a Healing Hobby to a Fulfilling Business

By Tracy Matthews | August 29, 2019

There’s nothing better than a jewelry designer who not only loves what they do but makes their work extra special by creating meaningful pieces.  That’s why I can’t wait to…

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Best of Series #3: Episode #90: 10 Content Creation Ideas to Promote Your Next Jewelry Collection Launch

By Tracy Matthews | August 27, 2019

Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relationship and gain…

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How This Jewelry Designer Transformed a Pricey Hobby Into A Thriving Business

By Tracy Matthews | August 23, 2019

Today we’re going to talk about a remarkable woman who started with a struggling business… But with hard work, determination, and tons of support from a community of talented individuals…

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Best Of Series #2 EP87: How to Build an Email List for Your Jewelry E-Commerce Business

By Tracy Matthews | August 20, 2019

Ever wonder how you’re supposed to convert people who land on your website into actual paying customers?  There’s so much talk about getting more website traffic, but there’s a big…

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Best of Series #1 EP84: The #1 Way to Get More Traffic to Your Jewelry Website

By Tracy Matthews | August 13, 2019

Slowly but surely, summer is winding down…  In our industry, the summer season is often one of plans and strategy.  With the busy holidays ahead, I’m gonna guess you’ve been…

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From The Dining Room Table To A Personal Studio: How to Quadruple Your Jewelry Business In Just One Year

By Tracy Matthews | August 8, 2019

Today I wanted to share how a high school English teacher transformed into the Creative Visionary of her own jewelry-making business.  I’m sharing Melissa’s story because not only is it…

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#213 Want to Make $100K Salary as a Jewelry Designer? Here's what it takes…

By Tracy Matthews | August 6, 2019

For most designers, making a $100,000 salary is what it will take for you to quit your job or achieve your goals. I hear it all the time. “Tracy, I…

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Broadway, Bartering & Baton Rouge—Oh My! Jewelry Designer Turned a Dressing Room Hobby Into a 6-Fig Biz

By Tracy Matthews | August 1, 2019

I’m so excited to share today’s story. It’s about Ana Maria Andricain, an inspiring woman who has been in our community for over 5 years. I’m sharing her story because…

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#212 How to Get People to Open Your Emails with Tarzan Kay

By Tracy Matthews | July 30, 2019

Wanna know what’s crazy? Business owners notoriously underutilize their email list. They’re missing out on a HUGE opportunity for growth. This week I chatted with the clever and energetic Tarzan…

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#211 Taking Responsible Sourcing to the Next Level with Meri Geraldine

By Tracy Matthews | July 23, 2019

I am so thrilled about this week’s guest, you guys! She’s the kind of woman who talks the talk and walks the walk. Before getting into jewelry, Meri Geraldine worked…

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