The Blog

How This Unstoppable Designer Keeps Her Business Thriving, Even In Tragedy

By Tracy Matthews | October 4, 2019

Today, I’m going to share the story of a resilient designer who transformed her business in just one year and kept her business growing during grief. I’ve made it my…

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#219 Top 10 Takeaways of Our SOS Live Retreat (Success Stories with Designers)

By Tracy Matthews | October 1, 2019

I am just beaming today, m’dear!  My team and I just wrapped up our quarterly SOS Live Retreat in NYC… and it was incredible! When I was just getting started…

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#218 The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them with Erin Alexander

By Tracy Matthews | September 24, 2019

Have you ever noticed that grocery store layouts are all pretty much the same? The bakery is near the front, where you’re met with the comforting aroma of fresh bread.…

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#217 How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill

By Tracy Matthews | September 17, 2019

I am constantly blown away by the resilience and creativity from the designers in our community. Twyla Dill is one radiant example. While living in Turkey, Twyla learned how to…

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#216 Why Selling at Shows Might be Killing Your Business

By Tracy Matthews | September 10, 2019

We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz…

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#215 Exactly What to Do, Ditch, or Delegate to Scale Your Sales

By Tracy Matthews | September 3, 2019

What makes a jewelry designer successful? Is it talent? Hard work? Luck? Not even close! If being talented and working hard was all it takes to make it in the…

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One Designer who Took Her Jewelry From a Healing Hobby to a Fulfilling Business

By Tracy Matthews | August 29, 2019

There’s nothing better than a jewelry designer who not only loves what they do but makes their work extra special by creating meaningful pieces.  That’s why I can’t wait to…

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Best of Series #3: Episode #90: 10 Content Creation Ideas to Promote Your Next Jewelry Collection Launch

By Tracy Matthews | August 27, 2019

Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relationship and gain…

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How This Jewelry Designer Transformed a Pricey Hobby Into A Thriving Business

By Tracy Matthews | August 23, 2019

Today we’re going to talk about a remarkable woman who started with a struggling business… But with hard work, determination, and tons of support from a community of talented individuals…

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Best Of Series #2 EP87: How to Build an Email List for Your Jewelry E-Commerce Business

By Tracy Matthews | August 20, 2019

Ever wonder how you’re supposed to convert people who land on your website into actual paying customers?  There’s so much talk about getting more website traffic, but there’s a big…

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