The Blog

Relevance: How to stay on Top of Your Game as a Jewelry Designer

By Tracy Matthews | March 24, 2015

If there’s one thing I’ve witnessed over the past 25+ years in the jewelry industry, its that there is only one constant: change! Over my career, I’ve seen a lot…

Designer Spotlight: Brandy Thomason McNair (Bella Vita)

By Tracy Matthews | March 20, 2015

A brief story of what you do and why you do it: I create artisan jewelry with an eye for design and a love for all things vintage. For me,…

Questions to Ask Yourself Before Taking on a Business Partner or Investor

By Tracy Matthews | March 17, 2015

Happy St. Patrick’s Day! We’re not Irish but everybody is Irish on St. Paddy’s Day..and I digress.. Today I wanted to talk to you about something that I desired for…

Designer Spotlight: f. is for frank – Shoshannah Frank and Casey Melton

By Tracy Matthews | March 13, 2015

A brief story of what you do and why you do it: f. is for frank’s handmade collection of jewelry has a textural, sculptural and modern feel that is derived…

6 Things You Need to Know Before Pitching Press

By Tracy Matthews | March 10, 2015

Are you confident about reaching out to editors to get your jewelry designs featured in major magazines and influential blogs? When I first started out, I was really intimidated and…

Designer Spotlight: Megan Rider

By Tracy Matthews | March 6, 2015

A brief story of what you do and why you do it: I enjoy the process of being in a space and knowing how to develop it into a comfortable,…

4 Tips to Make Pricing Your Jewelry Easier

By Tracy Matthews | March 3, 2015

Does pricing your jewelry make you want to pull your hair out? I know the feeling! The other day, I was helping one of our mastermind designers with her pricing. One…

How to Tell a Story with Every Part of Your Jewelry Business

By Tracy Matthews | February 24, 2015

I just love a good story! Don’t you? Great brands know how to tell stories with their written and visual marketing (and so should you). Storytelling is a powerful way…

Designer Spotlight: Kamilah Campbell

By Tracy Matthews | February 20, 2015

A brief story of what you do and why you do it: I'm the designer, marketing strategist, packager, photographer (you name it I do it) for The Pink Locket. Designing…

Interview with Marie Forleo + B-School Bonus Suite Revealed

By Tracy Matthews | February 17, 2015

What gets you excited to get out of bed every morning? One of my favorite things in the world is to wake up in the morning, check my inbox, and…