The Blog

20 Years and $5 Million in Sales: What I Wish I'd Known Sooner

October 14, 2014

I’ve been in the jewelry business for over 20 years. I think about my journey all of the time, so a few days ago, just for fun, I decided to…

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Email Opt-in Ideas for Jewelry Designers

October 7, 2014

Just curious: How are you capturing visitors and browsers on your jewelry website? Creating a compelling, brand relevant opt-in offer is essential to staying in touch with potential clients who…

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Tips On How to Sell Luxury Jewelry Online Successfully

September 30, 2014

Greetings from Italy… I’ve been here for a few days enjoying Italian food and wine and beautiful Italian fashion. While I was in Rome, I was gazing into the Buccelatti…

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How to Close the Sale

September 23, 2014

Quick Question: How many times has a client admired your work, told you how much they loved your designs but then walked away without purchasing? Getting clients to look at…

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How to Talk About Your Jewelry Designs (without feeling Skeevie)

September 16, 2014

Do you agree? Talking about your jewelry designs can be totally nerve-wracking! When I was first starting out as a designer, I was VERY sensitive about my work. It felt…

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Sales Strategies for Shy People Stolen from Yoga

September 9, 2014

In a few weeks, I am heading to a Yoga Retreat in Italy…and I am beyond excited. Yoga has influenced my life in so many ways. In fact, it’s helped…

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Designer Spotlight: Lisette Fee

September 5, 2014

A brief story of what you do and why you do it. I find inspiration from the local people and wildlife in the places where she has lived. Humans have…

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How to Create a Clean and Simple Website that Sells

September 2, 2014

Over the past several years, our society has slowly but surely been replacing consumer culture with a welcomed minimalist movement. As consumers in this new movement, we want our personal…

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Designer Spotlight: Belinda Norrington

August 29, 2014

A brief story of what you do and why you do it. The simplest answer is that I serve my love of jewellery and my incurable curiosity about nature by…

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Summer Sales Resource Roundup

August 26, 2014

Tis’ the season to ignite your sales initiatives for the Holiday season! Trade shows are winding down for Fall/Resort 2014 and stores are placing their wholesale orders now through September.…

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