Since my first business failed, I’ve been super dedicated to continually educating myself. I realized being stuck in old ways of thinking was a HUGE problem that contributed to my…
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A brief story of what you do and why you do it: I created L. SHOFF for the fore-thinkers and the responsibly minded. Using age-old techniques and quality processes, every…
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A few months ago, I was having dinner in SF with my friend Andreea Ayers. We’ve been colleagues and friends for years, but this was our first time actually meeting…
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A common fear amongst jewelry designers and makers is the fear of rejection! Can you relate? Your art and design is a very personal thing and it’s easy to take…
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A brief story of what you do and why you do it: I would probably describe my work as contemporary silver jewellery, although it often incorporates copper, gemstones and natural…
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Have you ever been so overwhelmed by your email inbox that you missed a VERY important email? Yeah me too! A few months back, I was chatting with a buyer…
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It’s Robin’s B’day today and it’s a BIG b’day for her… For those of you who know my gal, Robin, you KNOW that she is one of the most…
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A brief story of what you do and why you do it: My jewelry is handcrafted with love in NY with gemstones and pearls in silver and vermeil and gold-filled…
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Are you having a hard time getting your designs into stores? Or maybe you’ve been selling to stores for awhile, but are struggling to to attract your DREAM stores? You…
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Yes, it’s true…today is my birthday and I can’t wait to celebrate! I love my birthday because I love celebrating! Every year, I take the day off, do something that…
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