The Blog

#143 How to Rock “Instastories” to Attract Awesome DREAM Clients

By Tracy Matthews | April 3, 2018

Instagram stories are more than circles on top of your feed! You might be confused on how to use Instastories for your jewelry brand, but it’s actually quite simple and…

Read More

#142 How to Overcome Terrible Etsy Sales

By Tracy Matthews | March 27, 2018

Getting started with your jewelry brand on Etsy is simple. But attracting repeat customers can be really tricky! Usually the reason people don’t buy consistently is because there’s no way…

Read More

#141 5 Tweaks You Can Make to Your Emails to Improve Conversions

By Tracy Matthews | March 20, 2018

Email marketing is all about experimenting and adjusting to improve conversions. It’s not just a one and done trick! That’s why so many jewelry designers and makers get frustrated when…

Read More

#140 PR for Jewelry Designers with Sabina Hitchen

By Tracy Matthews | March 13, 2018

What’s the best way to get more exposure for your jewelry business? Getting featured by the media! You might be thinking, “easier said than done!” but it’s actually not as…

Read More

Too Much Jewelry Inventory? Try These 14 Reduction Strategies for Every Jewelry Business

By Tracy Matthews | March 7, 2018

Inventory collecting dust on the shelves is like cash in the bank! Are you a victim of bright shiny object syndrome? Do you buy loads of materials that inspire you…

Read More

#139 How to Create a Brand Video on a Budget

By Tracy Matthews | March 6, 2018

Creating a connection with your future customer is so easy when you create a brand video. The most common myth I hear is “it’s too expensive!” Absolutely not, m’dear! I…

Read More

#138 How to Test Your Opt-In Idea to Build Your Email List

By Tracy Matthews | February 27, 2018

Having a healthy, growing email list is the number one way to grow your online jewelry business. Maybe you heard me talk about this before, but seriously it’s true. The…

Read More

Marie Forleo’s B-School: Can It Work For A Jewelry Business?

By Tracy Matthews | February 22, 2018

As a jewelry designer or maker, you’re probably interested in moving to online sales. There are so much upside and flexibility for you, but getting traction in a crowded online…

Read More

#137 The Top 7 Takeaways from the Jewelry Brand Makeover Bootcamp

By Tracy Matthews | February 20, 2018

Over time, as you evolve in your business, changes must be made. Your goals are different, and your situation changes as your business grows. It’s a good thing, though! You…

Read More

#136 You Asked, She Answered! Q&A with Marie Forleo

By Tracy Matthews | February 13, 2018

I’m rarely shocked…but what happens in today’s episode really surprised me. I sat down for the third time with Marie Forleo. (Lucky me!) And what she said had my mouth…

Read More