The Blog

Holiday Warning! Important Dates to Hit to Maximize Holiday Sales!

By Sharon Kwon | July 14, 2015

Question: When are you at your busiest in your jewelry business? What time of year are your sales booming? If you are like MOST jewelry designers and makers, I’m willing…

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Designer Spotlight: Maya Ahluwalia

By Sharon Kwon | July 10, 2015

A brief story of what you do and why you do it: Crusoe Jewelry is born from the distinctive hardware and unique shapes of the maritime world. As a result,…

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How to Leverage the Slow Summer Season to KILL it During the Holidays

By Sharon Kwon | July 7, 2015

Do you love slowing down a bit in the summer as much as I do? I love summer because it’s a time to slow down, refresh and travel to destinations…

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Designer Spotlight: Colleen G. Lentini

By Sharon Kwon | July 3, 2015

A brief story of what you do and why you do it: I design and make Artisan Jewelry using a variety of materials including natural stones, lampwork beads, pearls, metals,…

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5 Ways to Hustle During the Dog Days of Summer

By Sharon Kwon | June 30, 2015

I love a good celebration! How about you? Last weekend, I was in California to celebrate my sister’s upcoming wedding and a few family b’day parties. Plus, it really felt…

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Designer Spotlight: Alexis Garrett

By Sharon Kwon | June 26, 2015

A brief story of what you do and why you do it: I design and make accessories that are effortless to wear and that tell a story. Each piece has…

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How to Keep Educating Yourself When You Have ZERO Time

By Sharon Kwon | June 23, 2015

Since my first business failed, I’ve been super dedicated to continually educating myself. I realized being stuck in old ways of thinking was a HUGE problem that contributed to my…

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Designer Spotlight: Lauren Shoff

By Sharon Kwon | June 19, 2015

A brief story of what you do and why you do it: I created L. SHOFF for the fore-thinkers and the responsibly minded. Using age-old techniques and quality processes, every…

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The Undeniable Impact of Gift Guide Placement for Stellar Holiday Sales

By Tracy Matthews | June 16, 2015

A few months ago, I was having dinner in SF with my friend Andreea Ayers. We’ve been colleagues and friends for years, but this was our first time actually meeting…

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REJECTION: How to Use it For Your Benefit

By Sharon Kwon | June 9, 2015

A common fear amongst jewelry designers and makers is the fear of rejection! Can you relate? Your art and design is a very personal thing and it’s easy to take…

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