The Blog

My Secret to Building a Jewelry Business

October 21, 2014

Building a jewelry business takes a lot of determination and persistence. Ultimately, it comes down to creating connections with your clients. Recently, I was working with a mastermind designer who…

20 Years and $5 Million in Sales: What I Wish I'd Known Sooner

October 14, 2014

I’ve been in the jewelry business for over 20 years. I think about my journey all of the time, so a few days ago, just for fun, I decided to…

Email Opt-in Ideas for Jewelry Designers

October 7, 2014

Just curious: How are you capturing visitors and browsers on your jewelry website? Creating a compelling, brand relevant opt-in offer is essential to staying in touch with potential clients who…

Tips On How to Sell Luxury Jewelry Online Successfully

September 30, 2014

Greetings from Italy… I’ve been here for a few days enjoying Italian food and wine and beautiful Italian fashion. While I was in Rome, I was gazing into the Buccelatti…

How to Close the Sale

September 23, 2014

Quick Question: How many times has a client admired your work, told you how much they loved your designs but then walked away without purchasing? Getting clients to look at…

How to Talk About Your Jewelry Designs (without feeling Skeevie)

September 16, 2014

Do you agree? Talking about your jewelry designs can be totally nerve-wracking! When I was first starting out as a designer, I was VERY sensitive about my work. It felt…

Sales Strategies for Shy People Stolen from Yoga

September 9, 2014

In a few weeks, I am heading to a Yoga Retreat in Italy…and I am beyond excited. Yoga has influenced my life in so many ways. In fact, it’s helped…

Designer Spotlight: Lisette Fee

September 5, 2014

A brief story of what you do and why you do it. I find inspiration from the local people and wildlife in the places where she has lived. Humans have…

How to Create a Clean and Simple Website that Sells

September 2, 2014

Over the past several years, our society has slowly but surely been replacing consumer culture with a welcomed minimalist movement. As consumers in this new movement, we want our personal…

Designer Spotlight: Belinda Norrington

August 29, 2014

A brief story of what you do and why you do it. The simplest answer is that I serve my love of jewellery and my incurable curiosity about nature by…