The Blog

My Favorite Business Books: Back to School Inspiration

By Tracy Matthews | August 31, 2015

We can’t believe it’s back to school time… As summer winds down, I always get the itch in September to learn something new or start something special in my business. Because…

Selling Tips For Designers Who Struggle With Sales

By Tracy Matthews | August 25, 2015

I’m a rare bird…I actually like sales. And of course, Robin does too! But I wasn’t always this way. I used to tremble before picking up the phone to make…

Summer PR Resources

By Tracy Matthews | August 18, 2015

Last week, we mentioned that we are taking a few weeks off of blogging so that our team can take a little break. We all need a break at times… However,…

The Importance of Replenishing Yourself for All of Your Hard Work

By Tracy Matthews | August 11, 2015

Do you ever feel burnt out or lack creative ideas? Do you find that you are working into the wee hours of the night yet you don’t seem to be…

If You’re Not Making Money on Instagram, You’re Doing It Wrong

By Tracy Matthews | August 4, 2015

Guest post by: Melissa Camilleri, Founder of Compliment, Inc. and the 21-Day Insta-course If you haven’t been living under a rock the past couple years, you’ll know that Instagram should…

Designer Spotlight: Johan Vandamme

By Tracy Matthews | July 31, 2015

A brief story of what you do and why you do it: For my designs I only use quality materials such as sterling silver, Gold Fill, 14 carat gold, freshwater…

10 Under-Utilized Strategies to Double Your Holiday Sales

By Tracy Matthews | July 28, 2015

Man it’s H-O-T here in NYC so… You might think we are crazy to be talking about Holiday Sales in July! Well, we aren’t… LOL… Did you know that most…

Designer Spotlight: Tracee Nichols

By Tracy Matthews | July 24, 2015

A brief story of what you do and why you do it: I developed a love of jewelry when my grandma and I would volunteer on Sundays at the local…

How to Rock Your Holiday Marketing Plan: Made Simple

By Tracy Matthews | July 21, 2015

When I had my first HUGE month in my custom jewelry business, I blew my goal out of the water. Honestly, I couldn’t believe it! I, by FAR, exceeded my…

Designer Spotlight: Melissa Cruz

By Tracy Matthews | July 17, 2015

A brief story of what you do and why you do it: I've always loved jewelry and looked at it as a fantasy career. After many years of searching for…