The Blog

Holiday Warning! Important Dates to Hit to Maximize Holiday Sales!

By Tracy Matthews | July 14, 2015

Question: When are you at your busiest in your jewelry business? What time of year are your sales booming? If you are like MOST jewelry designers and makers, I’m willing…

Designer Spotlight: Maya Ahluwalia

By Tracy Matthews | July 10, 2015

A brief story of what you do and why you do it: Crusoe Jewelry is born from the distinctive hardware and unique shapes of the maritime world. As a result,…

How to Leverage the Slow Summer Season to KILL it During the Holidays

By Tracy Matthews | July 7, 2015

Do you love slowing down a bit in the summer as much as I do? I love summer because it’s a time to slow down, refresh and travel to destinations…

Designer Spotlight: Colleen G. Lentini

By Tracy Matthews | July 3, 2015

A brief story of what you do and why you do it: I design and make Artisan Jewelry using a variety of materials including natural stones, lampwork beads, pearls, metals,…

5 Ways to Hustle During the Dog Days of Summer

By Tracy Matthews | June 30, 2015

I love a good celebration! How about you? Last weekend, I was in California to celebrate my sister’s upcoming wedding and a few family b’day parties. Plus, it really felt…

Designer Spotlight: Alexis Garrett

By Tracy Matthews | June 26, 2015

A brief story of what you do and why you do it: I design and make accessories that are effortless to wear and that tell a story. Each piece has…

How to Keep Educating Yourself When You Have ZERO Time

By Tracy Matthews | June 23, 2015

Since my first business failed, I’ve been super dedicated to continually educating myself. I realized being stuck in old ways of thinking was a HUGE problem that contributed to my…

Designer Spotlight: Lauren Shoff

By Tracy Matthews | June 19, 2015

A brief story of what you do and why you do it: I created L. SHOFF for the fore-thinkers and the responsibly minded. Using age-old techniques and quality processes, every…

The Undeniable Impact of Gift Guide Placement for Stellar Holiday Sales

By Tracy Matthews | June 16, 2015

A few months ago, I was having dinner in SF with my friend Andreea Ayers. We’ve been colleagues and friends for years, but this was our first time actually meeting…

REJECTION: How to Use it For Your Benefit

By Tracy Matthews | June 9, 2015

A common fear amongst jewelry designers and makers is the fear of rejection! Can you relate? Your art and design is a very personal thing and it’s easy to take…