The Blog

How to Use Video to Rock Your Jewelry Business: Tips From a Video Rock Star

By Tracy Matthews | August 6, 2013

Have you ever wanted to try video to promote your jewelry business but weren’t really sure how? Where you bashful to get in front of the camera? Or did you…

Read More

Designer Spotlight: Michelle Swilley Mullman

By Tracy Matthews | August 2, 2013

A brief story of what you do and why you do it. I launched this business and work on all aspects including operations, marketing, finance, customer service and working closely…

Read More

Business advice for jewelry designers

By Tracy Matthews | July 30, 2013

Yesterday, Robin & I spent an hour chatting on our first Google Hangout. We had a blast despite a few technical errors! We are always pumped to answer questions you…

Read More

Designer Spotlight: Lidija Redovnikovic

By Tracy Matthews | July 26, 2013

A brief story of what you do and why you do it. I make copper, brass and silver handmade jewelry. It is not only my work but also my true…

Read More

It’s true:: Successful people are full of CRAP

By Tracy Matthews | July 23, 2013

Today I am so excited to interview on of our Bonus Contributors here at F&TA, Rachel Luna. Not only is she a little sparkplug (just 4’11”) but she is the…

Read More

FREE Q&A Call w/ Tracy & Robin

By Tracy Matthews | July 22, 2013

You're INVITED! Join Robin & Tracy this Wednesday, July 24th for a FREE Q&A call! We realize that jewelry designers who are serious about their businesses also have some serious…

Read More

151 Ways to Boost Your Holiday Sales

By Tracy Matthews | July 22, 2013

We are big on creating FREE business resources for jewelry designers. Since the Holiday Season will be here in no time at all, we want you to be prepared. This…

Read More

Designer Spotlight: Caro Chan

By Tracy Matthews | July 19, 2013

A brief story of what you do and why you do it. Hydra is an island for artists, I love creating pieces that will remind people of their stay here…

Read More

The 5 Secrets to Holiday Success

By Tracy Matthews | July 16, 2013

You might be reading the title of this blog post and be thinking:: “Why do I need to be thinking of Holiday Sales for my jewelry business right now?” You’ve…

Read More

Designer Spotlight: Angie Howard

By Tracy Matthews | July 12, 2013

A brief story of what you do and why you do it. Several years ago I got to spend some time in Hong Kong Kong which exposed me to the…

Read More