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The Blog

The Most Exciting Spring 2019 Jewelry Trends

By Tracy Matthews | October 19, 2018
spring 2019 jewelry trends

If you’re designing a new collection, you gotta know about the Spring 2019 jewelry trends!   The overarching trend is the 80’s are back in full force, m’dear! It’s true,…

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#171 How to Use LinkedIn to Grow Your Jewelry Sales with Becky Mollenkamp

By Tracy Matthews | October 16, 2018
use linkedin to grow your jewelry sales

Right now, LinkedIn probably sounds like Instagram’s awkward cousin in the world of social media.   But what it lacks in flash, it makes up for in substance…and sales!  …

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#170 13 Lessons Learned from Flourish & Thrive Live 2018

By Tracy Matthews | October 9, 2018
flourish and thrive review

Reviews of Flourish & Thrive Live are in – it was a total hit!   Maybe you’re coming down off the NYC high, getting out of the jetlagged fog, or…

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#169 How to Create a Beautiful Branded Photoshoot on the Cheap with Karina Harris

By Tracy Matthews | October 2, 2018
professional photoshoot for less

Great photography helps elevate your brand and build trust with customers.   But a beautifully branded photoshoot? Not always affordable!   There are ways to do consistent photoshoots on a…

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#168 How to Get Your Jewelry Into Luxury Retail with Delia Folk

By Tracy Matthews | September 25, 2018
sell jewelry to luxury retailers

Luxury retail is all about your brand, not the materials you design with.   Jewelry buyers are looking for exclusive brands, new designs, and fresh takes on trends!   So…

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#167 How One Designer Grew Her Sales by 400% in 4 Months with Kena Treadway

By Tracy Matthews | September 18, 2018
growing jewelry sales

Fear holds so many designers back from growing their jewelry sales to the level they really want.   Getting in a mindset of success requires you to take action when…

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#166 How a “Total Control Freak” Left Her Biz for 2 Months Without Going Under

By Tracy Matthews | September 11, 2018

There’s a point in your business where releasing control is the only way to grow.   You might feel scared or nervous to get help with administrative work, but if…

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#165 The Secrets of a Successful Influencer Strategy

By Tracy Matthews | September 4, 2018
influencer marketing for jewelry brands

Using influencer marketing for jewelry brands to grow brand awareness can be really effective.   Maybe you’re not sure how to partner with influencers, or which ones?   You’re not…

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#164 How to Use IGTV for Your Jewelry Business

By Tracy Matthews | August 28, 2018
IGTV for your jewelry business

Instagram recently added a new feature called IGTV and I’m excited about it!   The biggest reason is because it allows you to have your very own TV show –…

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#163 Top 10 Lessons Learned from a 5 Week Creative Sabbatical

By Tracy Matthews | August 21, 2018
growing your creative business

Growing your creative business starts with allowing yourself the space to be creative.   That might sound obvious, but as your business grows your attention gets pulled in all kinds…

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