The Blog
Raise your hand if you’re always working on your marketing, but not always paying attention to the results… No shame, no blame. You have a lot to do in your…
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In the world of e-commerce, content is king. But how do you design a content marketing strategy that fits your brand, draws in your customers, and stands out in a…
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The BIPOC Open Letter is making waves in the jewelry industry, and I got to interview the inspiring designer who organized it – Angely Martinez. Born in the Dominican Republic,…
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The weekend of Black Friday and Cyber Monday is probably the most important weekend of the year for small e-commerce business owners. We’re nearing the end of September right now,…
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What do Beyonce, Erykah Badu, and Zendaya have in common? They all love Lorraine West’s Jewelry. And you’re gonna love her, too! Lorraine and I met at NYC Jewelry Week’s…
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It’s that time of year! Small businesses are gearing up for the holiday sales rush. I don’t need to tell you that it’s been a weird year, m’dear. But that…
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If you couldn’t tell already, I’m something of a virtual trunk show junkie. That means we need to be creative about ways to engage with our Dream Clients – and…
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Email marketing gets results, plain and simple. When you have direct access to your audience you can grow a business around any product in any economy. I’ve been saying this…
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The word “sustainability” gets thrown around a lot these days. But what does it actually take to have a sustainable jewelry brand? My friend Brandee Dallow has the answer. Through…
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Get ready for one of the most powerful interviews you’ve heard all year. Meet Jessica Zimmerman, the creative entrepreneur who went from working 16 hour days with no profit to…
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