The Blog

#239 How to Use Snail Mail to Grow Your Sales with Miriam Schulman

By Tracy Matthews | February 18, 2020

When was the last time you got a fun surprise in the mail from a brand you like? The truth is, not a lot of companies aren’t sending out snail…

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#238 Ask Me Anything: Questions From Our SOS Students

By Tracy Matthews | February 11, 2020

What kind of questions are successful, in-demand jewelry designers asking about their business? Today, we’re going to find out – and answer them! I get Insta DMs all the time…

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#237 Why I Care So Much About Your Jewelry Business

By Tracy Matthews | February 4, 2020

Every time I get an influx of new students, this question comes up in one way or another: “Tracy, why do you care whether my jewelry business fails or succeeds?…

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#236 Celebrating Our Students' Successes

By Tracy Matthews | January 28, 2020

Building a business takes courage. I’ve seen designers try to do the same thing over and over again expecting something to change because they’re afraid of what might happen if…

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#235 What’s Working NOW to Market and Sell Jewelry

By Tracy Matthews | January 21, 2020

I wish I could say the jewelry market isn’t saturated, but let’s be honest… it is. But I’m not telling you this to discourage you. On the contrary, you need…

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#234 Top Business Questions From The Metalsmith Society Answered

By Tracy Matthews | January 14, 2020

The jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that. Just as we’ve created a supportive space for jewelers to…

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#233 Simple Steps to Accelerate Your Sales in 2020

By Tracy Matthews | January 7, 2020

Let’s start the new decade off with a challenge! I love January (even though it’s a slow month for us designers) because it’s an opportunity for a fresh start. Time…

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#232 Your Money Story & How It's Fueling or Stifling Your Success

By Tracy Matthews | December 31, 2019

What’s your money story? When it comes to money, everyone has different stories they tell themselves, including you – though you may not even realize it. Most people start out…

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#231 Top 7 Business Lessons From 2019

By Tracy Matthews | December 24, 2019

How have you changed since the beginning of this year? 2019 has been a transformative year for me. I thought it would be a steady, average year. I had the…

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#230 Chicago Responsible Jewelry Conference Recap with Jess Gebauer

By Tracy Matthews | December 17, 2019

Have you ever thought about the impact your brand has on the environment and in communities around the globe? There’s a shift happening in the jewelry industry right now. People…

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