The Blog

Designer Spotlight: Nicole Humphries

By Tracy Matthews | February 13, 2015

A brief story of what you do and why you do it: I have been a performer for most of my life, and lavish costumes and jewelry come with the…

What Every Designer Ought to Know About Building a Business Online

By Tracy Matthews | February 10, 2015

Are you struggling to get more jewelry sales online? I know what you might be thinking: my customers want to try my jewelry on before they buy it? I am…

Designer Spotlight: Veronica Carrillo

By Tracy Matthews | February 6, 2015

A brief story of what you do and why you do it: Jewelry making has been a passion since childhood. What I enjoy the most of making jewelry is how…

How Strong Viewpoints Increase Your Sales

By Tracy Matthews | February 3, 2015

Have you ever worried that having a STRONG opinion might turn off DREAM buyers? Or maybe you are worried about taking design risks because it’s too “OUT there” and it…

Are you struggling to finish your collection on time? You’re not alone!

By Tracy Matthews | January 27, 2015

Back in the day, when I was traveling to trade shows and needed a full sample line of jewelry to display, I was the worst. Late into the night before…

6 Jewelry Designers Reveal the Secret to Rapid Success

By Tracy Matthews | January 23, 2015

Do YOUR loved ones think you are CRAZY that you desire to follow your DREAM of becoming a successful jewelry designer? OR maybe your friends and family give you loads…

Warning: If You Don’t Use This Tool, Your Marketing Will Suffer

By Tracy Matthews | January 20, 2015

Are you lost for things to blog about or post on social media? If you are feeling stuck about what to write about for your blog or social media or…

What selling on QVC taught me about Value (and how to communicate it)

By Tracy Matthews | January 13, 2015

Several years ago, I landed a HUGE order for QVC. I was so excited to be working with them, as it was going to open up my designs to an…

Designer Spotlight: Marlene Chiasson

By Tracy Matthews | January 9, 2015

A brief story of what you do and why you do it: I create one-of-a-kind designs to help women find the piece of accessory that will boost their confidence, make…

How to Set Powerful Intentions

By Tracy Matthews | January 6, 2015

Happy New Year Designers! One of the best things about starting a New Year is the “clean slate” factor! We all have a unique opportunity to start over! In order…