The Blog

#146 How to Become the Exclusive Jewelry Designer for a Blockbuster Film with Black Panther's Douriean Fletcher

By Tracy Matthews | April 24, 2018

It’s moments like this I’m reminded JUST how much I love what I do. We started remixing our podcast episodes into YouTube videos last year (we figured we should up…

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#145 How to Create a Real Connection on Your Website with Your Dream Clients

By Tracy Matthews | April 17, 2018

Your website is just one piece of the digital marketing puzzle. If you want to really see results from your website, you gotta focus on other areas of the online…

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#144 The 5 Best Places You Must Use Video on Your Website

By Tracy Matthews | April 10, 2018

Getting consistent jewelry sales starts with people getting to know you as a brand and designer. One way to do this is by sharing a brand video that tells your…

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#143 How to Rock “Instastories” to Attract Awesome DREAM Clients

By Tracy Matthews | April 3, 2018

Instagram stories are more than circles on top of your feed! You might be confused on how to use Instastories for your jewelry brand, but it’s actually quite simple and…

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#142 How to Overcome Terrible Etsy Sales

By Tracy Matthews | March 27, 2018

Getting started with your jewelry brand on Etsy is simple. But attracting repeat customers can be really tricky! Usually the reason people don’t buy consistently is because there’s no way…

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#141 5 Tweaks You Can Make to Your Emails to Improve Conversions

By Tracy Matthews | March 20, 2018

Email marketing is all about experimenting and adjusting to improve conversions. It’s not just a one and done trick! That’s why so many jewelry designers and makers get frustrated when…

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#140 PR for Jewelry Designers with Sabina Hitchen

By Tracy Matthews | March 13, 2018

What’s the best way to get more exposure for your jewelry business? Getting featured by the media! You might be thinking, “easier said than done!” but it’s actually not as…

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Too Much Jewelry Inventory? Try These 14 Reduction Strategies for Every Jewelry Business

By Tracy Matthews | March 7, 2018

Inventory collecting dust on the shelves is like cash in the bank! Are you a victim of bright shiny object syndrome? Do you buy loads of materials that inspire you…

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#139 How to Create a Brand Video on a Budget

By Tracy Matthews | March 6, 2018

Creating a connection with your future customer is so easy when you create a brand video. The most common myth I hear is “it’s too expensive!” Absolutely not, m’dear! I…

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#138 How to Test Your Opt-In Idea to Build Your Email List

By Tracy Matthews | February 27, 2018

Having a healthy, growing email list is the number one way to grow your online jewelry business. Maybe you heard me talk about this before, but seriously it’s true. The…

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