The Blog

The Formula for a Stellar Press Pitch Letter

By Tracy Matthews | August 5, 2014

Did you know that getting your jewelry in the media not only increases exposure and brand awareness, but can also increase your sales too? It’s true! During the Tracy Matthews…

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Designer Spotlight: Sarah Russ

By Tracy Matthews | August 1, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I'm drawn to metalworking in simple and family inspired designs. HOW DID YOU GET INTO JEWELRY DESIGN? In…

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Last Minute Collection Development Tips for Maximum Holiday Sales

By Tracy Matthews | July 29, 2014

When I had my wholesale business, July was always a stressful month for a few reasons. We had a dip in cash flow because July is typically the slowest month…

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Designer Spotlight: Amy Jennings

By Tracy Matthews | July 25, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I currently make wooden, electroformed copper and hybrid (wood & electroformed copper) rings. For most of my twenties…

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The Strategies That Are Helping Jewelry Designers Triple Their Holiday Sales

By Tracy Matthews | July 22, 2014

What would you do if you could easily triple your sales and number raving fans over last year? It’s a fact that the holiday season can account for nearly 50%…

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Designer Spotlight: Amy Kanka Valadarsky

By Tracy Matthews | July 18, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT People would say I create jewelry pieces, I want to think I can make dreams come true. There…

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4 Problems Jewelry Designers Face During the Dog Days of Summer

By Tracy Matthews | July 15, 2014

Are you frustrated because your cash flow and sales are low during the summer months? Does a slump in sales make you feel down on your luck and unmotivated to…

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Designer Spotlight: Deborah Ross

By Tracy Matthews | July 11, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I started making memory jewelry after my grandmother’s funeral I received a memory bracelet from her funeral flowers…

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How to Plan a Holiday Sales Cycle That Increases Your Revenue by 50% Over Last Year

By Tracy Matthews | July 8, 2014

July is the start of the third quarter and before you know it the holiday season is going to be here. When I had my wholesale and RTW jewelry business,…

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Designer Spotlight: Susan L. Goldstein

By Tracy Matthews | July 4, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT In June of 2009 my mother was diagnosed with pancreatic cancer.  I decided to make bracelets and give…

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