The Blog

Why you MUST think like a CEO (even if you have a solo jewelry biz)

By Tracy Matthews | March 19, 2013

“The entrepreneur is our visionary, the creator in each of us. We're born with that quality and it defines our lives as we respond to what we see, hear, feel,…

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Designer Spotlight: Renee Troy

By Tracy Matthews | March 15, 2013

A brief story of what you do and why you do it. As a professional calligrapher for 35+ years, it led me on many creative paths due to my passion…

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Tricks To Keep You Motivated & Inspired!

By Tracy Matthews | March 12, 2013

I have a confession to make… I’m a list maker. I write lists for everything! From what I need to buy when I go to the grocery store, to what…

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Designer Spotlight: Dina Rudman

By Tracy Matthews | March 8, 2013

A brief story of what you do and why you do it. I love helping others look their best by giving them the tools to do it: teaching them how…

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An interview with Amber McCue: What is outsourcing and why is it important for growth?

By Tracy Matthews | March 5, 2013

Have you ever been confused about what outsourcing means? Do you think outsourcing is having your jewelry manufactured in China? The truth is, if you want to have more freedom…

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Designer Spotlight: Diane Perry

By Tracy Matthews | March 1, 2013

A brief story of what you do and why you do it. I have been crafting jewelry for 5 years, but I have been an artist and crafter for many,…

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5 Key Tips To Maximizing Your Marketing With Pinterest

By Tracy Matthews | February 26, 2013

Guest Author: Heidi Thompson Make it about your customer All of your marketing needs to be focused on what your customer is interested in. Think about what else your ideal…

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F&TA Exclusive B-School Bonuses

By Tracy Matthews | February 23, 2013

I have a secret that I want to share with you… ..(well maybe it's not a big secret…read on…) For the past several weeks you might have seen some emails…

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Designer Spotlight: Catherine Marion

By Tracy Matthews | February 22, 2013

A brief story of what you do and why you do it. I design my jewelry on a CAD program and work closely with my contractor to make sure the…

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5 tips to make your Pinterest boards irresistible to follow

By Tracy Matthews | February 19, 2013

#1. It’s all about what THEY love: While creating your Pinterest boards you will definitely have to keep your ideal clients in mind. After all, aren’t you creating these boards…

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