The Blog

#327 What It Really Takes to Grow From $100K to $500K

By Tracy Matthews | November 30, 2021
Scale your business!

What does it really take to build a $500k+ jewelry business in today’s market? The Flourish & Thrive Academy community is full of jewelry designers at all different levels of…

Read More

The Desired Brand Effect Press Release Gets Picked Up By Yahoo, PR Web, and ArtfixDaily

By Tracy Matthews | November 29, 2021

After 25 years in the jewelry industry, Tracy Matthews is sharing everything she’s learned to help business owners overcome the challenges of growing a brand online. Ideating, writing, and publishing…

Read More

The Desired Brand Effect by Tracy Matthews Featured in JCK Online Magazine

By Tracy Matthews | November 29, 2021

Since it’s publication on November 9th, The Desired Brand Effect has been making waves in the industry. The book even landed an editorial feature in JCK Online Magazine, titled “Jeweler…

Read More

Bonus Episode: Happy Thanksgiving + Gratitude Practice

By Tracy Matthews | November 25, 2021

Happy Thanksgiving m'dear!  Whether you celebrate the traditional holiday or not, I want you to know that I’m beyond grateful for you and the Flourish & Thrive Community. Before we…

Read More

#326 Perceived Value is an Inside Job with Allyson Hayes

By Tracy Matthews | November 23, 2021

Could you be hurting your sales by pricing your jewelry too low? It might sound counter intuitive, but it happened to Allyson Hayes. Allyson is an amazing designer from our…

Read More

#325 Shop One in Five (Small Businesses) This Holiday Season

By Tracy Matthews | November 16, 2021
Podcast episode 325 Shop 1 in 5 Small Business Directory

The biggest pain point for small business owners to make more sales online is the struggle to get exposure. Jacqueline Snyder and Minna Khounlo-Sithep, co-hosts of The Product Boss podcast…

Read More

#324 The Desired Brand Effect – How to Create Desire For Your Jewelry Brand

By Tracy Matthews | November 9, 2021

Today is the day… This episode is going live on November 9, 2021. The official launch date of my book The Desired Brand Effect. If you’re a regular here at…

Read More

#323 Shows Are Back! It’s How You Leverage Them That Matters with Ana Maria Andricain

By Tracy Matthews | November 2, 2021

Great news, everyone, shows are back! In-person art fairs and trunk shows are back in full swing. They can be a huge asset for your business, or a total money…

Read More

#322 Behind the Scenes of the Desired Brand Effect Book

By Tracy Matthews | October 26, 2021

It’s finally happening, m’dear. My book, The Desired Brand Effect, is launching on November 9th, 2021. People reach out to me all the time to tell me they want to…

Read More

#321 REELs (and Tik Tok) for Beginners with Shelby Clement

By Tracy Matthews | October 19, 2021

Let’s talk simple strategies you can use to grow your brand’s online audience using REELs and Tik Tok. This week, I brought in an expert. Shelby Clement is a wife,…

Read More