The Blog

3 Steps to Honor Yourself During the Holidays

By Tracy Matthews | December 23, 2014

Do you feel frazzled these last few days before Christmas? I know I do. Every year, without fail, I feel burned out right before Christmas comes. In fact, I shipped…

Designer Spotlight: Angeli Yara

By Tracy Matthews | December 19, 2014

A brief story of what you do and why you do it: When I was a child I enjoyed making things with my hands. I studied social communication and journalism.…

How to Hire a Production Contractor For Your Jewelry Business

By Tracy Matthews | December 16, 2014

Happy Tuesday… I’m sure you are all scrambling to finish up last-minute holiday orders just like I am. In fact, I received a RUSH wedding band order Friday night that…

Designer Spotlight: Lauren Rowden

By Tracy Matthews | December 12, 2014

A brief story of what you do and why you do it: All designs are my own and each piece is completely handmade from start to finish by me –…

The Essentials to Designing a Better Line Sheet that Buyers Notice

By Tracy Matthews | December 9, 2014

Selling your designs via wholesale is the best ways to grow your brand and gain more exposure. However, without a good line sheet, you’ll likely not make it very far.…

Designer Spotlight: Amanda Lockrow

By Tracy Matthews | December 5, 2014

A brief story of what you do and why you do it. I love the challenge of working with a piece of hard metal to create a piece of jewelry…

The 4 R’s: Review, Revise, Refocus and Reward

By Tracy Matthews | December 2, 2014

Can you believe we are already DEEP into Holiday Selling Season? I know! Tracy & I can’t believe it either! Before any of us know it, January will be here…

The Importance of Celebrating Your Customers

By Tracy Matthews | November 25, 2014

Robin & I just love celebrating YOU, our loyal community of designers! Here in United States, one of our favorite national holidays is Thanksgiving! We in the jewelry industry knows…

Designer Spotlight: Cindy Liebel

By Tracy Matthews | November 21, 2014

A brief story of what you do and why you do it: I design and create metal jewelry using traditional metalsmith techniques; transforming a plain sheet of metal into something…

Collection Development Timelines for Jewelry Designers

By Tracy Matthews | November 18, 2014

During the busy Holiday season, it is JUST incredible how quickly time flies. Wouldn’t you agree? Before you know it, it’s time to develop your spring collection! December was always…