The Blog

The little known “thing” could make or break your jewelry biz

By Tracy Matthews | March 18, 2014

Curious, do you think it’s better to cast a wide net and try to appeal to everyone? Or stay focused on one customer to build your brand and get more…

Designer Spotlight: Cindy Kuo

By Tracy Matthews | March 14, 2014

A brief story of what you do and why you do it I am running a handmade product biz in accessories specifically in the jewelry line as I believe women…

Designer Spotlight: Dani Keith

By Tracy Matthews | March 7, 2014

A brief story of what you do and why you do it I honor the story of the wearer and I do it, because I know no other way.  I…

B-School Questions Answered + Bonus Suite Detail

By Tracy Matthews | March 4, 2014

I’ve been getting a lot of the same questions about Marie Forleo’s B-School and since enrollment is closing tomorrow, march 5th at 5 pm EST,  I wanted to address a…

5 Things Missing From Your Jewelry Website That Are Costing You Sales

By Tracy Matthews | March 4, 2014

Are you struggling with website sales? Do you wonder HOW to get people who browse on your site to actually buy? The good news is, you are not alone. We…

Designer Spotlight: Jeanne Marell

By Tracy Matthews | February 28, 2014

A brief story of what you do and why you do it I design and make minimalist jewellery pieces with a twist, revealing their intricate detailing to those who take…

Are you struggling to get more email subscribers? 6 Website tweaks to attract more DREAM clients

By Tracy Matthews | February 25, 2014

Are you frustrated because it seems like you are struggling to grow your email subscriber base? Are you missing leads from DREAM clients because you aren’t making it easy for…

Designer Spotlight: Arusha Susanne Winckler

By Tracy Matthews | February 21, 2014

A brief story of what you do and why you do it I love beautiful products and I have many ideas. I create jewelry with precious metals and gemstones –…

Does Marie Forleo’s B-School Really Work for Jewelry Designers? Find out from these designers…

By Tracy Matthews | February 19, 2014

When my wholesale business failed, I was pretty devastated. I spent 11 years building a business that ended up falling flat on its face. In the end, my dream was…

6 Important Legal Contracts for Your Jewelry Businesses

By Tracy Matthews | February 18, 2014

The day you have been dreaming of is finally here–you are selling your amazing jewelry!!! You are so excited and then all of a sudden, you realize… what the heck…