The Blog

Episode 434: Jewelry with Impact: Creating a Legacy Jewelry Brand with Kristine Jenson

By Tracy Matthews | September 21, 2023
creating a brand with impact and a legacy for something or someone that matters for your brand. 

Today’s episode is about creating a brand with impact and a legacy for something or someone that matters for your brand.  I chat with Kristine Jenson, a very special jewelry…

Read More

Episode 433: From Burnout to Bliss: How She Reinvigorated Her Passion After 17 Years with Rickson Sharkey

By Tracy Matthews | September 19, 2023
Today’s episode is super value-packed and about a really common theme this year - overcoming burnout.

Today’s episode is super value-packed and about a really common theme this year – overcoming burnout.  I chat with Rickson Sharkey, an incredibly talented jewelry designer with a fascinating and…

Read More

Episode 432: How to Step Up and Play a Bigger Game This Holiday Season

By Tracy Matthews | September 14, 2023
how to take action and actually do the scary things that will ignite your business before the holidays!

“What’s keeping you safe is keeping you stuck” – Amy Porterfield In today’s episode, I hone in on how to take action and actually do the scary things that will…

Read More

Episode 431: How a Free Bootcamp Transformed a TBI Survivor's Business with Danielle Burkett

By Tracy Matthews | September 12, 2023

Learn how to use our free challenges and bootcamps to skyrocket your success.  In today’s episode, I chatted with Ellie – an artist who’s shown up to every single challenge…

Read More

Episode 430: 7 Ways to Increase Your Exposure + Visibility for Jewelry Brands

By Tracy Matthews | September 7, 2023
Learn how to use our free challenges and bootcamps to skyrocket your success.

Different Ways to Increase Your Exposure and Visibility So That More People Find Your Jewelry Brand.  In my latest episode, I address a question that I always get asked –…

Read More

Episode 429: How Do I Market My High End Jewelry to My Target Audience?

By Tracy Matthews | August 31, 2023
Tracy Matthews answers how do you market to your target audience

“Tracy, how do I market to people who can afford my high end jewelry offering?” This question comes up so much because it can be so frustrating. On today’s podcast,…

Read More

Episode 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers?

By Tracy Matthews | August 24, 2023

“Tracy, how do I know if I have to market to more than one dream client?” In my “ Supercharge Your Sales Challenge: Ask Me Anything” session, Emmy, an artist…

Read More

Episode 427: Ask Me Anything: How Do I Market to Two Separate Jewelry Audiences?

By Tracy Matthews | August 17, 2023
How Do I Market to Two Separate Jewelry Audiences?

“Tracy, how in the world do you market to more than one ideal client avatar without getting overwhelmed?”  I get this question often. So on today’s podcast, we're diving into…

Read More

After Experiencing Deep Trauma and Quitting Her Business, This Designer Rediscovered Her Passion and is on Track to Triple Her Sales This Year

By Tracy Matthews | August 14, 2023
Erin Kandoll first discovered her passion for jewelry making after experiencing a deeply traumatizing life event.

Erin Kandoll first discovered her passion for jewelry making after experiencing a deeply traumatizing life event. ““I found solace in the gentle glow of silver and the dance of a…

Read More

Episode 426: 5 Ways to Use ChatGPT and Other AI Tools For Social Media Growth with Blair Kaplan Venables

By Tracy Matthews | August 10, 2023
ways to use chat gpt and other AI tools

If you’ve been wondering how best to use AI to improve your connections and content creation, you’re going to love this podcast episode. You’ll meet Blair Kaplan Venables, the founder…

Read More