The Blog

#86 How to Get Your Jewelry on Celebrities for Free

By Tracy Matthews | March 28, 2017

As a jewelry designer, you can’t help but notice it on everyone.   For you, red carpets are not so much about music, movies, or culture…it’s all about the jewelry!…

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Email Marketing: Finding the Right Provider for Your Jewelry Business

By Tracy Matthews | March 27, 2017

Still on the fence about email providers?   Afraid to make a decision or maybe even afraid to learn how it works?   We have good news!   Technology is…

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#85 Legal Protection for Your Business with Lisa Fraley and Genavieve Shingle Jaffe

By Tracy Matthews | March 21, 2017

We’ve all been there.   Your business is getting up and running, you have consistent sales, and everything's just peachy!   It’s exciting!   Then you get a Cease and…

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#84 The #1 Way to Get More Traffic to Your Jewelry Website

By Tracy Matthews | March 14, 2017

Having a jewelry business these days sort of requires you to double as a marketing guru.   Or at least it definitely feels that way sometimes!   You’re learning new…

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#83 Facebook Ads 101 for Jewelry Designers with Kathleen Cutler

By Tracy Matthews | March 7, 2017

It’s no secret. Everyone is pretty much hanging out on Facebook.   So it’s naturally a really good way to connect with those DREAM Clients who’re gonna love your jewelry!…

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#82 Top Questions From the Jewelry Brand Makeover Bootcamp Answered

By Tracy Matthews | February 28, 2017

Have you ever wondered to yourself, How are other jewelry designers running their business?   Do you wish you could peek over the shoulder of a super successful six-figure designer…

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#81 Where Should I Invest My Money to Grow My Jewelry Business?

By Tracy Matthews | February 21, 2017

There are three things in life. The things you know, the things you don’t know, and the things you don’t know you don’t know.   That last one can get…

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Marie Forleo’s B-School Review: Is it Right for Your Jewelry Business?

By Tracy Matthews | February 20, 2017
Marie Forleo’s B-School Review: Is it Right for Your Online Jewelry Business?

As a jewelry designer or maker, you might be trying to build a better online presence, attract new and repeat customers to your website and overall just make more sales…

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#80 How to Create a Connection with Your Perfect Clients via your Marketing with Marie Forleo

By Tracy Matthews | February 14, 2017

The jewelry world is full of clutter and noise.   Because of that, it’s become increasingly more challenging to stand out and grab your DREAM client’s attention, especially online.  …

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#79 Sourcing Secrets to Save Your Sanity (and Some Serious Time)

By Tracy Matthews | February 7, 2017

Every new (or even seasoned) designer can struggle with being able to locate the perfect clasp or chain or gemstone (for the right price).   At times it might seem…

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