The Blog

#59 How 6 Designers Grew their businesses like crazy in 6 months

By Tracy Matthews | September 20, 2016

Who do you turn to when you have a question about your jewelry biz?   When I was first starting out as a designer, I turned to my friend Suzi,…

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#58 How to Spark Ideas for Headlines that Sparkle with Laura Belgray

By Tracy Matthews | September 13, 2016

Stuck!?!   There is nothing more frustrating than feeling like you have nothing good to say (or write)!   Let’s get real darlings…we’ve all been there before.   Tell me-…

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#57 Blogging Tips for Increasing Website Traffic

By Tracy Matthews | September 6, 2016

Orlando Bloom…Felix the Cat…Lucky Magazine.   Kinda Random topics for a jewelry blog…but they were the topics I chose during my first month blogging back in 2008.   Like many…

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#56 How to Harmonize Your Workflow with Melissa Kaiserman

By Tracy Matthews | August 30, 2016

The most successful jewelry businesses are born out of what we love to do. Right? I am sure you can relate. So what would it take to grow your business…

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#55 Converting Looky Loos Into Buyers at Live Events

By Tracy Matthews | August 23, 2016

Curious, have you ever heard about how Robin & I met?   Guesses?   Well, you might have heard this story before but we met at a trade show in…

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#54 How to Overcome Your Fear of Selling

By Tracy Matthews | August 16, 2016

Do one thing every day that scares you EVERY. SINGLE. DAY.   That was a big lesson learned from my sister.   When she worked for me back in the…

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#53 How to Create a Culture of Fun in Your Jewelry Business With Nina Cooper

By Tracy Matthews | August 9, 2016

As a jewelry entrepreneur, what do you do when facing a “must do” task that you REALLY don’t want to do.   Or if you have employees, how do you…

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#52 Building Sales and PR Confidence With Sabina Hitchen

By Tracy Matthews | August 2, 2016

Confidence.   Either you have it or you don’t…   …it’s not one of those things that you can fake.   In business, confidence is the key to skyrocketing sales.…

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#51 Your 5 Biggest Sales Roadblocks and How to Fix Them

By Tracy Matthews | July 26, 2016

Before we get started today, find your pulse.   Really, do it…feel it beat for a few seconds.   What your pulse is for your body, sales are for your…

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#50 Holiday Sales 2016 Edition

By Tracy Matthews | July 19, 2016

My grandfather used to always tell me “the earlybird gets the worm.”   I never totally understood what they meant (even though he woke at 3 am most of his…

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