The Blog

#49 Building Relationships With Social Influencers To Increase Your Sales with Lauren Zavlunov and Jeanne Verger

By Tracy Matthews | July 12, 2016

It looks like this:   You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to…

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#48 Creating A Culture of Celebration + Happy 4th Birthday F&TA

By Tracy Matthews | July 5, 2016

It’s our 4th Birthday today! And we are ready to celebrate!   Before we kick off the celebration, I have a party game for you.   (It’s not pin the…

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#47 How To Get Awesome Testimonials From Your Customers

By Tracy Matthews | June 28, 2016

Have you ever head of the 80/20 rule?   Here it is – 80% of your business comes from 20% of your audience.   Whoa.   And this is why:…

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#46 How To Build A Personal Brand With Hannah Becker

By Tracy Matthews | June 21, 2016

Have you ever bumped into a stranger at a trade show, or on the street, or in a restaurant and heard them call out –   “Oh my goodness, you’re…

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#45 Using Your Innate Talents to Run a Jewelry Business with Diana House

By Tracy Matthews | June 14, 2016

Let’s take a field trip!   Come with me real quick down the crowded aisles of a jewelry trade show. Let’s watch as the scene unfolds…   A potential customer…

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#44 Developing Blogger Partnerships to Make More Sales With Cassie Boorn

By Tracy Matthews | June 7, 2016

Imagine with me for a minute that you have a chunk of free time to sit down and browse the internet.   You’re not working, or networking, or even training.…

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#43 How to Create a Wholesale Line Sheet that Catches a Retailer's Attention

By Tracy Matthews | May 31, 2016

You only get one first impression!   And…according to Forbes Magazine it takes at most 30 seconds for a total stranger to form their first impression of you.   You…

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#42 How to Sell Your Jewelry into Retail Stores: 12 Strategies to Increase Wholesale Sales

By Tracy Matthews | May 24, 2016

Do you remember when you were a kid and you dove (or fell) into the deep end of the swimming pool for the very first time? Overwhelming + a little…

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Happy Birthday to Tracy (2016 edition)!

By Tracy Matthews | May 20, 2016

Hello from Asheville… it’s true…tomorrow is my birthday!. Robin surprised me about 4 times with birthday cakes at dinners and lunches… already. I was literally surprised every single time! At…

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#41 How To Win A Grant For Your Jewelry Business with Hilary Halstead Scott

By Tracy Matthews | May 17, 2016

It’s the saddest story in the jewelry industry-   A talented designer pulls the plug on their jewelry biz too soon because there’s nobody to come alongside them and teach…

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