The Blog

#48 Creating A Culture of Celebration + Happy 4th Birthday F&TA

By Tracy Matthews | July 5, 2016

It’s our 4th Birthday today! And we are ready to celebrate!   Before we kick off the celebration, I have a party game for you.   (It’s not pin the…

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#47 How To Get Awesome Testimonials From Your Customers

By Tracy Matthews | June 28, 2016

Have you ever head of the 80/20 rule?   Here it is – 80% of your business comes from 20% of your audience.   Whoa.   And this is why:…

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#46 How To Build A Personal Brand With Hannah Becker

By Tracy Matthews | June 21, 2016

Have you ever bumped into a stranger at a trade show, or on the street, or in a restaurant and heard them call out –   “Oh my goodness, you’re…

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#45 Using Your Innate Talents to Run a Jewelry Business with Diana House

By Tracy Matthews | June 14, 2016

Let’s take a field trip!   Come with me real quick down the crowded aisles of a jewelry trade show. Let’s watch as the scene unfolds…   A potential customer…

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#44 Developing Blogger Partnerships to Make More Sales With Cassie Boorn

By Tracy Matthews | June 7, 2016

Imagine with me for a minute that you have a chunk of free time to sit down and browse the internet.   You’re not working, or networking, or even training.…

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#43 How to Create a Wholesale Line Sheet that Catches a Retailer's Attention

By Tracy Matthews | May 31, 2016

You only get one first impression!   And…according to Forbes Magazine it takes at most 30 seconds for a total stranger to form their first impression of you.   You…

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#42 How to Sell Your Jewelry into Retail Stores: 12 Strategies to Increase Wholesale Sales

By Tracy Matthews | May 24, 2016

Do you remember when you were a kid and you dove (or fell) into the deep end of the swimming pool for the very first time? Overwhelming + a little…

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Happy Birthday to Tracy (2016 edition)!

By Tracy Matthews | May 20, 2016

Hello from Asheville… it’s true…tomorrow is my birthday!. Robin surprised me about 4 times with birthday cakes at dinners and lunches… already. I was literally surprised every single time! At…

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#41 How To Win A Grant For Your Jewelry Business with Hilary Halstead Scott

By Tracy Matthews | May 17, 2016

It’s the saddest story in the jewelry industry-   A talented designer pulls the plug on their jewelry biz too soon because there’s nobody to come alongside them and teach…

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#40: The Biggest Pricing Mistakes That Cost You Big Time

By Tracy Matthews | May 10, 2016

Let’s go back to school today…   Raise your hand if you’ve ever gotten feedback that your jewelry is priced too high or too low.   Raise your hand if…

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