The Blog

Designer Spotlight: Catherine Marche

By Robin Kramer | March 28, 2014

A brief story of what you do and why you do it I design and hand make limited edition bespoke jewelry with a hint of French playfulness. My elegant and…

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How Identifying Your DREAM Client Attracts More Sales

By Robin Kramer | March 25, 2014

Are you wondering how all the buzz about identifying your dream client actually helps you get more sales and more raving fans? Identifying your DREAM client is one of the…

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Designer Spotlight: Megan Craig

By Tracy Matthews | March 21, 2014

A brief story of what you do and why you do it I create re-purposed vintage jewelry with semiprecious beads and a modern bohemian flair. I call my line New…

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The little known “thing” could make or break your jewelry biz

By Tracy Matthews | March 18, 2014

Curious, do you think it’s better to cast a wide net and try to appeal to everyone? Or stay focused on one customer to build your brand and get more…

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Designer Spotlight: Cindy Kuo

By Tracy Matthews | March 14, 2014

A brief story of what you do and why you do it I am running a handmade product biz in accessories specifically in the jewelry line as I believe women…

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Designer Spotlight: Dani Keith

By Tracy Matthews | March 7, 2014

A brief story of what you do and why you do it I honor the story of the wearer and I do it, because I know no other way.  I…

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B-School Questions Answered + Bonus Suite Detail

By Tracy Matthews | March 4, 2014

I’ve been getting a lot of the same questions about Marie Forleo’s B-School and since enrollment is closing tomorrow, march 5th at 5 pm EST,  I wanted to address a…

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5 Things Missing From Your Jewelry Website That Are Costing You Sales

By Tracy Matthews | March 4, 2014

Are you struggling with website sales? Do you wonder HOW to get people who browse on your site to actually buy? The good news is, you are not alone. We…

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Designer Spotlight: Jeanne Marell

By Tracy Matthews | February 28, 2014

A brief story of what you do and why you do it I design and make minimalist jewellery pieces with a twist, revealing their intricate detailing to those who take…

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Are you struggling to get more email subscribers? 6 Website tweaks to attract more DREAM clients

By Tracy Matthews | February 25, 2014

Are you frustrated because it seems like you are struggling to grow your email subscriber base? Are you missing leads from DREAM clients because you aren’t making it easy for…

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