The Blog

10 Creative Packaging Design Ideas for Small Businesses

By Tracy Matthews | September 14, 2021

Unboxing experiences are a big deal in the eCommerce world. Small business owners who want to sell their products for premium prices need to think of creative packaging design ideas.…

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How to Photograph Jewelry and Other Products For Your Website

By Tracy Matthews | September 9, 2021

Every entrepreneur who successfully sells jewelry online knows how to take quality product photos for their website. Websites are a tool for visual communication, so the way you display your…

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2k to 60k in Just One Year: How This Jewelry Designer Beat the Odds and Crushed Her Online Sales in 2020

By Tracy Matthews | September 7, 2021

A 3,000% increase in online jewelry sales might sound impossible, but this designer actually did it – and during a global pandemic, no less! Emily C. Johnson has never been…

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#314 From Jewelry Maker to Media Mogul with Vanessa Coppes of Bella Magazine

By Tracy Matthews | September 7, 2021

Knowing how to pitch your jewelry to media publications is key to establishing brand credibility. I got the inside scoop from the CEO and Editor in Chief of Bella Magazine.…

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Your 3-Part Content Marketing Calendar for Your Online Product Business (Free Template)

By Tracy Matthews | September 7, 2021

So, you want a free marketing calendar template that will let you plan your social media, email marketing, and web content all in one place, but none of them are…

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#313 The 5-Step Holiday Sales Prep Plan

By Tracy Matthews | September 2, 2021

Jewelry brands that lean into their holiday sales prep during the summer get far better results than those that wait until October or November to scrape together a plan. I…

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#312 How to Use Instagram REELS to Grow Your Business

By Tracy Matthews | August 26, 2021

When my marketing manager told me I need to post more Reels on Instagram I felt… annoyed. I felt stupid dancing on camera, and I thought that’s what you have…

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How to Create a Website for Your Handmade Jewelry in 5 Steps

By Tracy Matthews | August 24, 2021

If you’re ready to start selling your handmade jewelry online, the first thing you need to know is how to make a jewelry website that converts browsers into buyers. Here’s…

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#311 The 3 Pillars of Online Sales with Megan Auman

By Tracy Matthews | August 19, 2021

Selling your jewelry online is how independent designers thrive in today’s market. I met Megan Auman many years ago at a jewelry event. We immediately hit it off because we…

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#310 What to Do When Someone Blatantly Copies You

By Tracy Matthews | August 12, 2021

If you’ve had someone blatantly copy your work before, you know how frustrating it can be. There are a million questions running through your head, but the biggest one is…

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