The Blog

#291 3 of My Favorite Strategies to Turn Offline Customers into Online Buyers

By Tracy Matthews | March 2, 2021

Lately, I’ve been getting tons of questions from designers about how to “crack the code” and get more sales online… If you’ve been a part of the #ThriveTribe for a…

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10 Ways to Use Video Marketing in Your Jewelry Business

By Tracy Matthews | February 26, 2021
jewelry designer working on video marketing

Think about your favorite accessories. Maybe it’s that copper bracelet that pops against your white sweater, those turquoise earrings that show off your natural tones, or that white gold and…

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#290 How to Overcome Creative Blocks and Get Into Flow State with Dan Clark

By Tracy Matthews | February 23, 2021

Creative blocks are every creative visionary’s nightmare.  When you’re using your creativity to make money – something we’re very passionate about at F&TA – you can’t always afford to hit…

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#289 5 Tips for Jewelry Designers to Write Emails That Convert

By Tracy Matthews | February 16, 2021

How often are you emailing your list? The answer is, probably not enough. It might surprise you, but 2020 showed us time and time again that email marketing is vital…

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#288 Do Less in 2021 with Kate Northrup

By Tracy Matthews | February 9, 2021

I think it’s fair to assume we’d all be happy doing a little less in our business.  Balancing work and wellness is an ongoing struggle for most small business owners;…

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#287 Ask Me Anything About Your Jewelry Business

By Tracy Matthews | February 2, 2021

I’m in a great mood today, m’dear! We just wrapped up our Marketing Makeover Challenge with an amazing masterclass, and it was a huge hit in the community.  During the…

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Flourish & Thrive Academy Announces The 2021 BIPOC Mentorship Program Winners

By Tracy Matthews | February 1, 2021
BIPOC scholarship program for jewelry designers and artists

In July of 2020, Tracy Matthews committed a $42K mentorship program for Emerging BIPOC Designers and Makers. The program begins February 1, 2021 and runs for one year. Flourish &…

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How to Write an Email to Get Featured in a Magazine or Podcast

By Tracy Matthews | January 26, 2021
image of jewelry designer sending a pitch email to get featured

For a jewelry business owner, there are few things more exciting than opening the page of your favorite industry magazine to see your designs displayed. Having your products featured in…

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7 Tips to Write Email Subject Lines People Want to Open

By Tracy Matthews | January 26, 2021
7 tips to write email subject lines

Everyone knows the old adage about judging a book by its cover. Unfortunately, the same is true for emails. You can write the greatest email to ever grace the internet,…

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#286 Before & After Laying the Foundation: Hear from 4 Students

By Tracy Matthews | January 26, 2021

After such an unpredictable year, I know a lot of makers may find themselves asking, “Is it really worth it to keep investing in my business?” Today I hope I…

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