The Blog

EP402: Ask Me Anything Q&A – Online Sales Edition

By Tracy Matthews | April 6, 2023

Q: How do I grow my jewelry sales on my website?A: Growing your online jewelry business sales is part strategy, part consistency, and part daily practice.  One of my favorite…

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EP401: How They Did It – Online Sales Panel

By Tracy Matthews | April 4, 2023

If you’ve been struggling to grow your online sales using your website as a sales tool, you’ll love today’s episode! Last week, I hosted a panel of makers who shared…

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EP400: From Extreme Burnout to Creatively Inspired with Morgan McGoff

By Tracy Matthews | March 30, 2023

Download Shownotes Here How one designer recovered from EXTREME Burnout and got her creativity back by doing this one thing! Do you ever find yourself feeling creatively numb? Perhaps that…

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EP399: Your Business Will Only Grow As Much as You Grow

By Tracy Matthews | March 29, 2023

Download Shownotes Here Have you ever felt stuck in the same place for a LONG time?  Or maybe you say that you want something to change or be different but…

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EP398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson

By Tracy Matthews | March 23, 2023
From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson

Download Shownotes Here Calling all Shopahoolics and Bright Shiny Object Lovers! This podcast is for YOU! What if you could transform your LOVE of pretty things and shopping into a…

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EP397: Why Many Online Sales Strategies Fail

By Tracy Matthews | March 21, 2023

Download Shownotes Here Are you a jewelry business owner struggling to make sales online?  You’ve put up a beautiful website and you’re marketing on social media. Perhaps you’re even sending…

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EP396: How Live Selling Transformed Her Online Jewelry Sales

By Tracy Matthews | March 16, 2023

There’s a lot that goes into growing your jewelry sales – online. One thing is for sure, Live Selling is a great way to create “community” around your brand, get…

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EP395: 3 Rules for Planning Your Next Online Sales Promotion

By Tracy Matthews | March 14, 2023
EP395: 3 Rules for Planning Your Next Online Sales Promotion

One of the biggest challenges many jewelry business owners face is planning and hosting a successful promotion for a collection launch, a holiday, or even just selling out of their…

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EP394: What's Working Now: SMS Marketing For The Jewelry Industry

By Tracy Matthews | March 9, 2023

Did you know that 95% of all SMS (aka text) messages are opened, read and responded to within 3 minutes?  If you think about this when it comes to marketing…

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EP393: We're hiring! Plus, Tips For Training a Marketing Assistant

By Tracy Matthews | March 7, 2023
We're hiring! Plus, Tips For Training a Marketing Assistant

Marketing is the gasoline that fuels the sales engine in your jewelry business. It’s one of the most important revenue generating activities a business owner can spend time on. A…

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