The Blog

#296 How to Get Over Your Fear of Video and Make Better Videos with Patrice Poltzer

By Tracy Matthews | April 6, 2021

It’s 2021 and video content is king, yet so many designers and small business owners are afraid to create videos for their brand. Patrice Poltzer and I are out to…

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Shopify, Woocommerce or Squarespace: Best E-commerce For Creative Businesses

By Tracy Matthews | March 30, 2021

We’re fortunate enough to live in an online world where physical storefronts are no longer necessary. But, just like the perfect location or building makes all the difference, so does…

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#295 How to Balance Motherhood and Business with Damona Hoffman

By Tracy Matthews | March 30, 2021

This one’s for the parents, mompreneurs, and anyone juggling a lot in their work and personal life. As a dating coach, entrepreneur, and mother of two, Damona Hoffman knows what…

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#294 How to Become an Online Sales Master with Virtual Events

By Tracy Matthews | March 23, 2021

We’ve been teaching designers how to host virtual trunk shows for years as part of our Train Your Customers to Buy From You Online (TYC) coaching program. Virtual trunk shows…

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#293 7 Ways to Use Video Marketing in Your Jewelry Business

By Tracy Matthews | March 16, 2021

Have you been scrolling through your Instagram feed and come across a video from your favorite brand, promoting a new product? Or how about a video testimonial on a homepage…

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5 Things You Need in Your Small Business Digital Marketing Plan

By Tracy Matthews | March 9, 2021
image of a digital marketing plan

It isn’t easy to make a name for yourself. All the talent and artistic ability in the world can still go unnoticed, especially in a $230-billion industry. This problem is…

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#292 Showing up Online with Authenticity with Jessica Zweig

By Tracy Matthews | March 9, 2021

Are you building a brand, or are you building a personal brand? A lot of designers are scared to be authentic online. I hear things like, “I’m just selling my…

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#291 3 of My Favorite Strategies to Turn Offline Customers into Online Buyers

By Tracy Matthews | March 2, 2021

Lately, I’ve been getting tons of questions from designers about how to “crack the code” and get more sales online… If you’ve been a part of the #ThriveTribe for a…

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10 Ways to Use Video Marketing in Your Jewelry Business

By Tracy Matthews | February 26, 2021
jewelry designer working on video marketing

Think about your favorite accessories. Maybe it’s that copper bracelet that pops against your white sweater, those turquoise earrings that show off your natural tones, or that white gold and…

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