The Blog

11 Ways to Sell More Jewelry This Mothers Day

By Tracy Matthews | April 14, 2021

Mothers are pretty special people. If you’re lucky, your mother is the person you can always turn to for advice, support, and encouragement – and she loves everything you create…

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#297 How to Unlock More Creativity (and Prosperity) in Your Business with Patricia Lohan

By Tracy Matthews | April 13, 2021

The energy of your home or office could be affecting your motivation, creativity, and ability to attract prosperity into your life. Patricia Lohan is a Feng Shui expert, manifesting magnet,…

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#296 How to Get Over Your Fear of Video and Make Better Videos with Patrice Poltzer

By Tracy Matthews | April 6, 2021

It’s 2021 and video content is king, yet so many designers and small business owners are afraid to create videos for their brand. Patrice Poltzer and I are out to…

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Shopify, Woocommerce or Squarespace: Best E-commerce For Creative Businesses

By Tracy Matthews | March 30, 2021

We’re fortunate enough to live in an online world where physical storefronts are no longer necessary. But, just like the perfect location or building makes all the difference, so does…

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#295 How to Balance Motherhood and Business with Damona Hoffman

By Tracy Matthews | March 30, 2021

This one’s for the parents, mompreneurs, and anyone juggling a lot in their work and personal life. As a dating coach, entrepreneur, and mother of two, Damona Hoffman knows what…

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#294 How to Become an Online Sales Master with Virtual Events

By Tracy Matthews | March 23, 2021

We’ve been teaching designers how to host virtual trunk shows for years as part of our Train Your Customers to Buy From You Online (TYC) coaching program. Virtual trunk shows…

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#293 7 Ways to Use Video Marketing in Your Jewelry Business

By Tracy Matthews | March 16, 2021

Have you been scrolling through your Instagram feed and come across a video from your favorite brand, promoting a new product? Or how about a video testimonial on a homepage…

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5 Things You Need in Your Small Business Digital Marketing Plan

By Tracy Matthews | March 9, 2021
image of a digital marketing plan

It isn’t easy to make a name for yourself. All the talent and artistic ability in the world can still go unnoticed, especially in a $230-billion industry. This problem is…

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#292 Showing up Online with Authenticity with Jessica Zweig

By Tracy Matthews | March 9, 2021

Are you building a brand, or are you building a personal brand? A lot of designers are scared to be authentic online. I hear things like, “I’m just selling my…

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