The Blog

5 Tips for Writing Emails That Convert for Creative Businesses

By Tracy Matthews | January 13, 2021
image of woman sending emails about her jewelry brand

The right email marketing strategy is sure to make a difference in your efforts. But, your emails still need to show your product in the best light possible and convert…

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#284 5 Reasons Your Marketing Isn’t Working with Alison Haselden

By Tracy Matthews | January 12, 2021

I’m super excited to share this episode with you, m’dear. Not only do I have an amazing guest this week, but we’re also talking about one of the most important…

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#283 Our Top 5 Marketing Strategies for 2021

By Tracy Matthews | January 5, 2021

Happy new year, m’dear! I’ve never been so excited to say that, to be honest. I’m so ready to leave 2020 in the past and look forward to a brighter…

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#282 How to Find Your North Star and Align With What Matters with Jason Ayers

By Tracy Matthews | December 29, 2020

I think I can speak for almost everyone when I say: it’s been an incredibly tough year. I spent the first few months scrambling to make rapid adjustments and meet…

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#281 7 of My Fave Books for Holiday Downtime Reading Pleasure

By Tracy Matthews | December 22, 2020

There’s so much to look forward to about the holiday season. Gift exchanges, tasty food, time with loved ones… and some well-deserved downtime. It’s the perfect time to kick back,…

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10 Steps to Starting a Jewelry Business Marketing Plan

By Tracy Matthews | December 18, 2020
image of jewelry designers working on a marketing plan

Whether you’re looking to grow your jewelry brand into a profitable side hustle or a  booming full-time business, the work doesn’t stop after you register your business name. Once you’ve…

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6 Steps to Launch an Email Marketing Strategy for your Jewelry Business

By Tracy Matthews | December 18, 2020
image of an email envelope symbol with text about marketing

It’s no secret that email marketing is a crucial element for marketing a successful creative business. We’re not just saying that! Studies have shown that 59% of marketers say email…

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#280 3 Tips to Set Boundaries Between Work and Personal Life

By Tracy Matthews | December 15, 2020

Let’s talk about boundaries. Fostering a healthy work-life balance is really hard, especially as a small business owner. When your work is your passion, it’s so easy for the boundaries…

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Your Ultimate Guide to Choosing the Right Jewelry Business Names

By Tracy Matthews | December 9, 2020

Choosing a jewelry business name isn’t as easy as using an “instant name generator”. (Please don’t use those.) Let’s take a look at why your business name matters, then we’ll dive right into choosing the right name for your jewelry business. And after that? Business success.

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Beginner’s Guide to Starting Your Own Jewelry Business

By Tracy Matthews | December 9, 2020

You’ve got a talent for jewelry design and making. Now you’re thinking about starting a jewelry business (or maybe you’ve already started)! Now, jewelry making and selling your jewelry are…

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